Performance Marketing Specialist – Marketplace & Quick Commerce

Job Title: Performance Marketing Specialist – Marketplace & Quick Commerce (Pet Food Industry)

Location: Remote (India)

Job Type: Full-Time / Contract

Job Overview:

We are looking for a Performance Marketing Specialist with hands-on experience in marketplaces such as Amazon, Flipkart, and quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket. The ideal candidate will have expertise in listing brands, running paid campaigns, and optimizing performance marketing efforts to achieve strong ROI on ad spend. Candidates with prior experience in the pet food industry will be given preference.

Key Responsibilities:

Marketplace Brand Listing & Optimization

• End-to-end brand onboarding and product listing on Amazon, Flipkart, Blinkit, Zepto, and similar platforms.
• Optimize product descriptions, images, and keywords for better discoverability and ranking.
• Ensure compliance with marketplace guidelines and policies.

Performance Marketing & Ads Management

• Plan, execute, and optimize performance marketing campaigns across Amazon Advertising, Flipkart Ads, Blinkit Ads, and other quick commerce platforms.
• Continuously track campaign performance, ROAS, and conversions, making necessary adjustments to improve efficiency.
• Utilize A/B testing, audience segmentation, and data analytics to improve targeting and reduce cost per acquisition (CPA).

Data-Driven Strategy & Consumer Insights

• Analyze marketplace data to identify consumer trends and optimize pricing, promotions, and product positioning.
• Develop growth strategies tailored to online marketplace shoppers in India, particularly in the pet food category.
• Conduct competitor analysis to stay ahead in the pet food space.

Budget Management & ROI Analysis

• Manage marketing budgets efficiently across different platforms, ensuring maximum ROI on ad spend.
• Provide weekly/monthly reports on campaign performance, ad spend, revenue growth, and optimization recommendations.

Key Requirements:

• 3+ years of experience in performance marketing for marketplaces and quick commerce in India.
• Proven track record of brand listing and marketing on Amazon, Flipkart, Blinkit, Zepto, and other platforms.
• Strong expertise in Amazon Advertising, Flipkart Ads, and performance marketing tools.
• Prior experience in the pet food industry is highly preferred.
• Ability to analyze data, track campaign performance, and make real-time optimizations.
• Excellent understanding of online consumer behavior and purchasing trends in India.
• Proficiency in Google Analytics, Amazon Seller Central, Flipkart Seller Hub, and ad platforms.
• Strong communication and reporting skills.

If you have the experience and skills to scale brands in marketplaces with strong performance marketing strategies, we’d love to hear from you!

How to Apply:

• Send your resume, past campaign performance reports, case studies, and any relevant portfolio work showcasing your expertise in marketplace and quick commerce advertising to connect@digitalhonchos.com.