Hire Digital is seeking an experienced Freelance SEO Specialist to establish a strong technical foundation and drive organic growth for our new travel deals and promotions website. You'll be responsible for implementing foundational SEO best practices, optimizing site performance, and setting up systems to increase visibility and drive qualified traffic.

SEO Strategy & Implementation

Conduct comprehensive SEO audit and competitive analysis in the travel deals space
Develop and execute a tailored SEO strategy for travel and deals-focused content
Optimize website architecture, navigation, and internal linking structure
Implement technical SEO improvements (page speed, mobile optimization, schema markup)

Keyword Research & On-Page Optimization

Perform extensive keyword research targeting travel deals, destinations, and promotional terms
Identify high-opportunity, low-competition keywords in the travel niche
Optimize existing pages, titles, meta descriptions, and headers
Develop keyword mapping for current and planned website sections

Technical SEO & Website Optimization

Audit and improve site speed, Core Web Vitals, and mobile responsiveness
Implement proper URL structure and redirect strategies
Set up and optimize XML sitemaps and robots.txt
Ensure proper implementation of schema markup for deals, reviews, and travel content

Local & Travel-Specific SEO

Optimize for location-based searches and "near me" queries
Implement local SEO strategies for destination-specific deals
Optimize for travel-related search features (Google Travel, Maps integration)

Analytics & Reporting

Set up comprehensive tracking in Google Analytics and Search Console
Monitor keyword rankings, organic traffic growth, and conversion metrics
Provide monthly reports with actionable insights and recommendations
Track competitor performance and identify new opportunities

Requirements

Minimum 3 years of hands-on SEO experience with proven results
Demonstrated success with e-commerce or deals/promotions websites
Experience in travel, hospitality, or related industries strongly preferred
Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
Strong understanding of technical SEO principles and implementation
Experience with WordPress, Shopify, or similar CMS platforms
Basic knowledge of HTML, CSS, and JavaScript as it relates to SEO
Familiarity with Google Analytics, Search Console, and Tag Manager
Understanding of travel industry seasonality and booking patterns
Knowledge of deal/coupon site optimization strategies
Familiarity with travel-specific search behaviors and user intent

Preferred Qualifications

Google Analytics and Google Ads certifications
Experience with international SEO and multi-language optimization
Knowledge of conversion rate optimization (CRO) principles
Familiarity with email marketing and social media integration
Experience with review and reputation management

About Hire Digital

👥11-50

📍New York, New York

🔗Website

Hire Digital Service

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