Marketing & Growth Specialist

We are a US-based startup building a marketplace that connects individuals and businesses with qualified accountants, tax professionals, and bookkeepers. Our platform makes it simple to find, vet, and work with the right professional for each client’s needs, from tax prep to bookkeeping to advisory services.

We are hiring a full-time Marketing & Growth Specialist to lead webinars, create marketing campaigns, and consistently fill the pipeline with qualified leads. This role is equal parts strategy and execution: you’ll develop a marketing plan, run campaigns, manage SEO, and close appointments with prospective clients. The right candidate can replicate messaging across platforms, turn webinars into lead-generating events, and convert interest into booked calls. Full-time. Fully remote. Must be ENGLISH-SPEAKING.

Hours: 9am–5pm EST.

Salary: $1,800/mo

Key Responsibilities:

• Plan, lead, and execute webinars that attract accountants, bookkeepers, and potential clients to the platform.
• Create and implement a marketing plan aligned with company growth goals.
• Manage SEO and content initiatives to consistently attract both sides of the marketplace (professionals and clients).
• Develop messaging and repurpose it effectively across multiple platforms (email, LinkedIn, landing pages, etc.).
• Build and manage lead generation campaigns, ensuring follow-ups are tracked and completed.
• Book qualified sales appointments and support closing conversations with prospects.
• Track pipeline performance and report weekly on leads generated, meetings booked, and conversions.
• Collaborate with leadership to refine strategy and align marketing efforts with business objectives.

Key Qualifications:

• 3+ years of experience in marketing, growth, or demand generation roles.
• Proven track record of leading webinars and converting attendees into leads.
• Strong background in SEO and content-driven lead generation.
• Experience building and executing multi-channel campaigns.
• Confident communicator who can handle closing conversations with prospects.
• Strong writing skills with the ability to replicate messaging consistently across platforms.
• Must own and be able to use a working computer with high-speed internet.
• Must be ENGLISH-SPEAKING.

Nice to Have:

• Background in SaaS, marketplace platforms, or financial/tech industries.
• Experience with LinkedIn campaigns, webinar software, and landing page builders.
• Prior success in a role blending marketing execution and direct sales.