Digital Marketing Specialist

We are looking for an experienced Digital Marketer (4+ years) to join our growing team. This is a work-from-home opportunity, ideal for a results-driven professional who can independently plan, execute, and optimize digital campaigns to increase brand awareness, generate leads, and improve overall online presence.

Key Responsibilities

• Develop, implement, and manage end-to-end digital marketing strategies.
• Plan, execute, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Lead SEO and SEM efforts to improve website visibility and rankings.
• Manage and grow social media platforms with engaging and creative content.
• Drive performance marketing initiatives and track ROI.
• Oversee email marketing campaigns and customer engagement strategies.
• Collaborate with content and design teams for impactful creatives.
• Analyze campaign performance using tools like Google Analytics, GA4, and prepare detailed reports.
• Stay updated with industry trends, tools, and best practices.

Requirements

• Minimum 4+ years of proven experience in digital marketing.
• Strong expertise in SEO, SEM, PPC, social media management, and email marketing.
• Proficiency in tools such as Google Ads, Google Analytics, Meta Business Suite, HubSpot, Mailchimp, etc.
• Strong analytical skills with the ability to optimize campaigns based on data insights.
• Excellent written and verbal communication skills.
• Ability to work independently in a remote setup and deliver results.