Senior Marketing Manager

Role Overview

We are looking for a core team member with SaaS product growth and operations experience. As a key contributor, you will lead the design of Dify’s global marketing and growth strategy and drive its execution. Engaging and collaborating with users worldwide will also be a central part of this role.

Responsibilities

1. Develop and execute international marketing and growth strategies for Dify and its product lines. Continuously run growth experiments and channel validations to uncover core growth drivers.
2. Own data analysis and insights for SaaS products: build conversion funnels and data models, and take responsibility for new user acquisition, conversion, and LTV.
3. Build user segmentation frameworks and design targeted lifecycle marketing and user operation strategies.
4. Drive SaaS product commercial growth by optimizing the end-to-end user journey and lifecycle experience.

Requirements

1. Bachelor’s degree or above; majors in Computer Science, Marketing, or related fields are preferred.
2. 5+ years of experience, including 0→1 product growth/marketing experience; prior experience in overseas SaaS, software, or tools products is a strong plus.
3. Solid understanding of AI technologies, especially LLMs; practical experience with AI tools is preferred.
4. Familiarity with growth methodologies and operating strategies on major product/tech community platforms (e.g., Product Hunt, Hacker News, Reddit, YouTube).
5. Strong teamwork, business acumen, and data analysis skills; ROI mindset and exceptional execution ability.
6. International background: overseas study/work experience; fluent in English as a working language.