Marketing Manager (Head of events & tradeshows)

Role description: Forming part of the global marketing team and reporting direct to the CMO, this position will design, lead and execute a wide range of events of different sizes and configurations both externally with our commercial partners and internally with our staff in addition to managing Dida’s tradeshow presence worldwide. We are looking for creative candidates with demonstrable experience in developing, leading and executing high-quality events that significantly enhance the attendee experience and the perception of the company.

Key Responsibilities:

Event Strategy & Planning:

• Develop and execute a global event strategy aligned with Dida’s business objectives.
• Manage end-to-end event logistics, including venue selection, vendor negotiations, budgeting, and timeline management.
• Oversee large-scale B2B events (conferences, trade shows, roadshows, and partner summits) across multiple regions.
• Develop and execute a sponsorship programme working closely with Dida’s commercial teams to attract and manage event sponsorship where relevant.

Attendee Experience & Engagement:

• Design and implement attendee journeys to maximize engagement, networking, and satisfaction.
• Coordinate registration, ticketing, and event platform integration for seamless attendee management.
• Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.

Logistics & Operations:

• Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
• Manage relationships with venues, agencies, suppliers, and exhibitors to ensure a flawless delivery.
• Oversee event technology (apps, virtual/hybrid platforms, lead retrieval systems).

Marketing & Promotion:

• Collaborate with marketing teams to drive event awareness, registration, and post-event follow-up.
• Develop event branding, signage, and promotional materials in line with Dida’s corporate identity.
• Leverage social media, email campaigns, and partnerships to amplify event reach.

Budget & Performance Analysis:

• Track event budgets, ensuring cost efficiency and ROI.
• Measure event success through KPIs (attendance, engagement, lead generation, satisfaction surveys).
• Provide post-event reports and insights for continuous improvement.

Qualifications & Skills:

• 5+ years of event management experience, preferably in B2B travel, tech, or hospitality.
• Proven track record of organizing large-scale, multi-day events (500+ attendees).
• Strong project management skills with the ability to manage multiple events simultaneously.
• Fluent written and spoken English. Other languages valued (especially Mandarin).
• Expertise in logistics, vendor management, and attendee experience design.
• Familiarity with virtual/hybrid event platforms.
• Excellent negotiation, communication, and problem-solving skills.
• Availability to travel internationally regularly.