Product Marketing Specialist

Job Title: Product Marketing Specialist

Job Type: Long-term contract

Industry: FinTech

Experience Required: 10+ years

English: C1/C2 - Native or Bilingual

Role Overview

The Product Marketing Specialist will be responsible for developing and Executing strategies for product marketing, with a focus on transforming our data operations and operating model. This role blends a strong background in CMS, web design, blogging, and copywriting to lead the transformation of our data operations and operating model.

This role is pivotal in shaping how we communicate to various niche audiences through compelling storytelling and strategic content delivery. You’ll be responsible for crafting and executing product marketing strategies that blend narrative development, digital content management, and precise product positioning. Your work will center around building a centralized content hub and content marketing campaigns.

Success in this role requires:

· Empathy for the end user and a sharp editorial instinct.

· Expertise in data governance or technology infrastructure, with the ability to translate complex concepts into accessible, engaging content.

· Hands-on experience managing digital platforms including blogs, websites, and SharePoint.

· Mastery of UX principles, content funnels, and CMS ecosystems, ensuring seamless user journeys and optimized engagement.

Key Responsibilities

· Develop and execute comprehensive targeted marketing strategies for internal and niche audience groups, ensuring messaging is tailored, for data operations transformation.

· Conduct market research and data analysis to inform marketing and product positioning; leverage insights from employee feedback, behavioral data, and anecdotal insights from relationship building to refine strategies and maximize engagement.

· Oversee product messaging, content creation, and marketing collateral; manage and maintain internal communication platforms, including blogs, websites, newsletters, and SharePoint, ensuring content is relevant, timely, and aligned with business objectives.

· Translate complex technical concepts into clear, compelling narratives for diverse internal audiences.

· Collaborate with cross-functional teams including product and engineering, and other marketing specialties to align product messaging with market needs.

· Support product launches and go-to-market strategies with a focus on driving customer adoption and growth.

· Leverage data analytics to track and measure the success of marketing campaigns and product performance.

Required Skills & Experience

· Proven ability to influence and transform human behavior through targeted messaging, storytelling, and strategic campaigns.

· Experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.

· Demonstrated success in using internal blogs, websites, and SharePoint as platforms to spark engagement, build community, and sustain momentum for change.

· Experience with Data Governance frameworks, data management. Experience in IT infrastructure, data or finance is a plus.

· Previous experience in SaaS-based solutions marketing or product management is a must.

· Strong communication, project management, and stakeholder engagement skills.

· Ability to manage complex product marketing initiatives, ensuring alignment with business goals and driving successful market positioning.

Preferred Qualifications

· A Bachelor’s degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.