Senior Brand Manager

DUTIES:

Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels Support positioning and external messaging for go-to-market execution for feature launches.

Support Full-Funnel Campaign Planning & Execution:

Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.

Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.

Measurement and Analysis:

Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.

Analyze results and provide actionable insights to optimize future activations and campaigns.

Cross-Functional Collaboration:

Partner with internal teams to ensure aligned brand messaging and activation execution.

Collaborate with internal and external agencies to drive brand initiatives.

MINIMUM QUALIFICATIONS:

• BA/BS degree (or equivalent professional experience)
• 4-6 years experience in brand management or brand marketing Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status