Product Marketing Specialist

About the Role:

Own business outcomes for our Payments portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses.

• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and infl uence the product roadmap to deliver on the biggest customer needs.
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences.
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and infl uence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners.
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for our Payments product.

Qualification

• 8 - 10+ years of experience in product marketing strategy and cross-functional execution
• Strong Product Marketing craft: fintech or Payments experience preferred
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant, measurable performance results
• Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
• Excellent verbal, written/presentation, and interpersonal communication skills.
• BA/BS required, MBA preferred.
• Experience with small- and mid-sized business a plus

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.