Marketing Automation Specialist

Job Title: Marketing Automation Manager / Marketo System Analyst

Pay range: $80 -87/hr

Duration: 6 months

Location: Remote

The position reports into the Senior Marketing Manager for the Ecosystem & Lifecycle Marketing Implementation Team and can be located in Mountain View, San Francisco, or remotely.

Job Summary:

The Ecosystem and Lifecycle Marketing team in clients Small Business and Self-Employed Group (SBSEG) is looking for a Marketing Automation Manager. In this role you will have the opportunity to implement and execute omni-channel marketing campaigns in best-in-class automation tools. You’ll be part of the Ecosystem and Lifecycle Implementation team, a fast-paced, highly technical, and innovative team pushing the boundaries of cross-channel marketing. Our ideal candidate has deep marketing automation executional skills with the ability to learn fast and execute with excellence and sweat the details.

How You Will Lead

• As a Marketing Automation Manager, you will serve as a partner for the Ecosystem & Lifecycle Marketing Team owning the implementation of customer lifecycle campaigns through strong technical use of Marketo.
• You’ll be responsible for understanding business and technical goals and support requests coming from the Ecosystem & Lifecycle Marketing Team. You will drive desired outcomes through efficient campaign implementation. You will complete requests with high accuracy and meet deadlines.
• You will adhere to and champion data governance guidelines and campaign best practices.
• You will be responsible for providing post-launch support, including monitoring campaign performance and delivering final documentation.
• You will evaluate, implement and maintain new technologies including add-on apps to improve campaign optimization. Be open to learning new marketing automation tools.

What You'll Bring

• A high level of technical and analytical competence with 5+ years’ experience in building complex customer lifecycle automations in Marketo.
• Examples of leading significant projects where you have demonstrated impressive results in campaign orchestration, campaign optimization, personalization, better targeting, data standardization, and/or process standardization.
• Hands-on experience with Custom Objects, dynamic and shared content through email scripting (Velocity Script) is required in Marketo.
• Natural problem-solving skills, with a high level of intellectual curiosity and focus. Deep understanding of how campaign components interconnect with each other; ability to find the root cause of a problem and troubleshoot quickly.
• Ability to work on multiple complex projects, meet deadlines, and deliver with high level of accuracy.
• Ability to articulate and educate team members on campaign best practices and advanced “know-how’s” in marketing automation.
• Experience in process optimization. Deep understanding of campaign engagement data to provide insights and data-driven recommendations for continuous improvement of current implementation workflows and processes.

Required:

• Velocity Scripting , Migration and Change Management approach from Eloqua to Marketo , Project Management, Marketo System administration and Salesforce integration, Managing Stakeholders
• Email scripting
• Mail merge in Marketo

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.