Channel Marketing Specialist

Title: Channel Marketing Associate

Duration: 6 Months+

Pay rate: $28/hour to $30/hr

Location: Fully Remote

You should have the experience to develop and execute channel growth strategies, go to market strategies, and promotional and business planning to generate customer loyalty and grow sales and margin within the U.S. retail channels. The position is fully remote.

Responsibilities:

• Support Client go-to-market strategy with existing U.S. retail customers
• Develop a balanced strategy to drive channel competition while defending and improving Client overall segment positioning
• Partner with Client Trade Marketing team for alignment on business GTM strategy with a focus on year over year sales and profitability growth across all categories and customers
• Working closely with Demand-Supply Planning teams, lead timely input for S&OP process for the right balance between on time delivery and Client inventory turnover goals
• Actively participates in strategic planning, process improvement, and problem resolution across functions
• Build alignment amongst promotional activities across various retail customers and commercial channels; maintain a promotional calendar to be used in strategy alignment
• Identify and support new or existing opportunities via merchandising and trade programs for further growth, track progress of return on trade marketing spending
• Periodically review category sales across channels to ensure the right mix and balance between channels and customers
• Support Client strategic retail sales team in tracking and reporting of the growth initiatives as part of financial periodic forecasting
• Drive periodic generation and executive reporting of business insights based on channel POS data and market trends
• Partner with Marketing and Product Marketing teams to support product positioning efforts with customer specific requirements

Skills & Requirements:

• BA/BS degree w/2+ years’ experience preferred
• 2+ years’ experience of retail sales support experience
• Must possess excellent verbal communication and customer service skills, along with the skill set to present product solutions to customer base
• Ability to work with an established sales channel to meet quota and can document & execute sales strategies for the assigned account
• Proficient in Retail Link and MS Office applications (Excel, Word, PowerPoint)
• Must be able to work in a Team & Competitive environment
• This is a remote role that will be based near a major US airport

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.