Marketing Manager

DeVoe & Company is seeking a Marketing Manager to help create, develop, execute, and manage marketing and event initiatives. This fast-paced, challenging role requires an individual with cross-functional marketing acumen and instincts, financial services/wealth management industry experience, and good judgment. We are looking for the right individual who enjoys juggling marketing strategies and tactics across channels. The position is a great fit for someone who is both analytical and creative. The most successful candidate will also have strong project management and organization skills, possess sharp problem-solving skills, and be able to leverage past marketing experience to know the optimal path forward in a variety of scenarios and a shifting landscape.

Duties and Responsibilities

Reporting to the Marketing Director and Senior Marketing Manager, you will support and often lead marketing initiatives, with a focus on the company's industry events, thought leadership, and general marketing programs. Example responsibilities:

• Graphic Design: Graphic design production for email communications, event promotion, social media, and promotional materials
• Event & Conference Production: Manage multiple project streams within events, including venue sourcing, fulfillment of sponsorship benefits, and involvement in overall project management. Experience managing F&B, hotel contracts, networking events, and budgeting/expense management
• Brand Management and Presentation Development: Develop and update marketing presentations and collateral to support the ongoing freshness of materials and message. Experience in PPT and Canva
• Social Media: Lead social media marketing, including the copywriting and design for social media posts; Manage comments and tags
• Webinar Production: Develop a comprehensive webinar calendar, including setting the strategy, determining content and topics, developing visual aids/charts, scheduling guests, creating promotional campaigns, executing the webinar via Zoom, tracking leads, etc.
• Website: Update the company’s website based on the editorial calendar, current promotional events, and other opportunistic improvements. Manage the gated content and support the company’s SEO and PPC efforts.
• HubSpot Marketing Tool Management: Build marketing emails and drip campaigns, including testing, QA, and criteria validation. Develop trigger-based emails to support lifecycle communications for prospects and clients. Maintain analytics and key metrics
• Vendor Management: Marketing technology, event, and design partner liaison
• Thought Leadership, Reports & Survey Development Support

Qualifications

• Bachelor’s degree in marketing or communications, or equivalent experience
• 4-10 years of marketing experience; passionate about continuous learning in marketing
• Experience in HubSpot Marketing Automation Tool or equivalent email marketing system, Salesforce, and website CMS (Webflow experience is a plus)
• Track record of leading or supporting successful in-person and virtual events
• Excellent written and oral communication skills
• Adept at data analysis and reporting
• Extremely strong attention to details
• Highly organized and strong project management
• Self-starter with ability to prioritize
• B2B marketing experience within financial services
• Strong knowledge of Google Suite, Microsoft Office (including PPT and Excel), and Zoom; Knowledge of Dropbox is a plus.
• Ability to work independently and proactively in a fast-paced, dynamic, and remote work environment; Must have a designated professional workspace
• Willingness to work outside regular business hours as needed
• Travel is required to bi-annual company conferences and annual team offsite meeting
• Knowledge of the wealth management industry / financial services space
• Canva or Adobe Illustrator Design acumen
• Webinar management tools (Zoom webinar)
• Asana/Project Management Tools