Marketing Associate

Position Overview

We are seeking a motivated and results-oriented Marketing Associate to join our marketing team. The ideal candidate will drive our product marketing initiatives, execute go-to-market plans, and enhance our online and brand presence through effective marketing strategies. This role requires a blend of creativity, analytical skills, and a passion for technology.

Key ResponsibilitiesProduct Marketing

• Develop and execute comprehensive product marketing strategies to drive awareness and adoption of Deus X Pay offerings.
• Collaborate with our product development team to understand features and benefits, and translate them into compelling marketing messages.

Go-To-Market Plans

• Create and implement GTM plans for new product launches, ensuring alignment with company objectives and target audiences.
• Analyze market trends and competitive landscape to identify growth opportunities.

Social Media Growth Strategy

• Design and execute social media strategies to increase brand visibility and engagement across platforms (e.g. Twitter, LinkedIn, YouTube).
• Monitor, analyze, and report on social media performance metrics.
• Engage in community management by fostering relationships with followers, responding to inquiries, building a reputable online community.

Advertising

• Plan and manage advertising campaigns across various channels (digital, online, print, etc.) to drive traffic and conversions.
• Optimize ad spend and performance through A/B testing and data analysis.

Graphic Design

• Design high-quality graphics and infographics that effectively communicate key messages through softwares such as Canva, Adobe Illustrator, Final Cut Pro, etc.
• Producing and editing short and long-form videos for social media and promotional use.
• Collaborating with the marketing team to brainstorm and execute creative concepts.
• Ensuring all visual content aligns with our brand identity and guidelines.

Website Management & SEO

• Oversee the maintenance and optimization of the company website to ensure it is user-friendly and up-to-date.
• Collaborate with design and development agencies to enhance website functionality and aesthetics.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Monitor website analytics and generate reports to track SEO performance and make data-driven recommendations.

Content Management & Development

• Create, edit, and manage high-quality long and short-form content for blogs, newsletters, social media, and other marketing materials.
• Design visually appealing graphics, and videos for digital campaigns to enhance brand messaging.
• Ensure consistency of brand messaging across all content and channels.

Qualifications

• 3-5 years of experience in marketing, in a tech, SaaS, or crypto environment.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in social media management tools, Google Analytics, and SEO tools.
• Excellent written and verbal communication skills.
• Creative and logical thinker with strong analytical skills and attention to detail.
• Experience with graphic design and video editing tools (e.g. Canva, Adobe Illustrator, Final Cut Pro) is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Experience in blockchain and fintech environment