Email Marketing Specialist

We are DemandScience, a global company which never stops innovating in our mission to provide the healthiest and most predictive global B2B data and intelligence for our customers. Our clients include sales and marketing professionals at global companies. Excellent execution is in our DNA. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.

Position Summary

Building and enhancing external campaigns to drive revenue, identifying qualified sales and marketing leads through nurturing contacts and augmenting the company's databases.

Essential Job Functions “What You’ll Do”

• Creates and optimizes successful email campaigns and nurture flows intended to engage and convert to qualified leads for sales follow-up to include trigger-based score-outs
• Engages segments, prospects, and clients at various points in the customer lifecycle (prospects, cross-sell, up-sell, lapsed).
• Develops strategies for industry events, webinars, and content sponsorships
• Creates content for email/ nurture campaigns to drive B2B database growth and demand generation
• Initiates tracking and integration of marketing tech stack
• Personalizes and ensures best practices in efficient customization at scale including the use of tokens
• Optimizes lead scoring and marketing attribution models
• Generates new ideas for email testing to optimize efficiency to produce results
• Maintain and update comprehensive and accurate trackers and reporting tools for real-time reporting of lead generation campaign performance
• Monitor the production, fulfillment, and revenue of all lead generation campaigns assigned to him/her
• Escalate disputes and unresolved issues in relation to campaigns, systems, and tools being used, serving as a point of contact to resolve interface and integration issues with other teams or departments

Essential Qualifications “What You’ll Need”

• Bachelor's Degree in Marketing, Information Technology, Computer Science, Communication and other related degrees preferred
• 4+ years experience in email marketing promotion
• 4+ years experience in email content generation
• 2+ years experience in email automation
• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and campaign optimization
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools, as well as proficiency in HTML/CSS for email template customization
• Excellent analytical skills, with the ability to analyze campaign performance metrics, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness
• Creative mindset with a keen eye for detail and design, and the ability to create compelling email content and visuals that resonate with target audiences
• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills, with the ability to convey complex ideas and concepts effectively in email content and messaging
• Results-oriented mindset with a focus on driving measurable results and achieving marketing objectives through email channels
• Ability to work toward goals, meet deadlines, and contribute positively to the team environment
• Ability to communicate effectively in both a verbal and written manner
• Skilled in the use of Microsoft Office products

THE GOOD STUFF!

We embrace diversity and inclusion and encourage our amazing team members at DemandScience to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy. Check this out!

• Paid time off
• Medical provided through HMO
• Life Insurance
• Peer-Appreciation Program
• Employee Referral Program
• A fast-paced, innovative culture with an open and collaborative environment, where you can make an impact.
• Join a great organization that cares about employees!

DemandScience is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Find out more at https://demandscience.com/careers/#join-the-team