Product Manager

Job Title: Product Manager - US Market

Location: Indonesia (Remote)

About DemandLane:

DemandLane specializes in claimant acquisition services for law firms across the United States. Leveraging a vertically integrated platform, we facilitate the acquisition of qualified claimants at scale. Our mission is to connect law firms with individuals actively seeking legal representation after experiencing significant injuries or injustices. By employing cross-channel media campaigns and a rigorous client-qualifying process, DemandLane ensures the delivery of verified claimants and signed retainers.

About the Role: We are looking for a Product Manager - US Market to drive operational excellence, streamline processes, and optimize engagement strategies across voice, text, and AI-based automation workflows. This role is critical in managing complex dialling strategies, campaign execution, compliance adherence, and process optimization to ensure a high-impact and efficient product operations function.

Key Responsibilities:

1. Project & Process Management

• Oversee and manage the entire call funnel and texting operations.
• Coordinate new project setup and execution.
• Develop and maintain roadmaps for product operations, aligning with R&D and operational objectives.
• Define and implement best practices in workflow automation and process optimization.

2. Engagement & Optimization Strategy

• Design and implement automation workflows to optimize engagement and conversion rates.
• Lead A/B testing and experimentation to improve dialling and texting strategies.
• Enhance lead segmentation, ranking, and scoring models.
• Implement AI-driven engagement workflows using NLP, LLMs, and intelligent automation.

3. Dialling & Texting Strategy

• Develop and optimize dialling strategies to improve conversion rates.
• Configure and manage dialler settings, including AMD, call routing, and IVR updates.
• Oversee texting operations, ensuring compliance with 10DLC, toll-free regulations, and carrier guidelines.

4. Compliance & Regulatory Adherence

• Ensure adherence to FTC, TCPA, and other applicable regulations.
• Monitor and remediate caller ID flagging and compliance risks.
• Maintain logs, reporting, and proactive alerts for compliance and risk mitigation.

5. Data & Performance Analysis

• Conduct root cause analysis (RCA) and triage failures in dialling, texting, and automation workflows.
• Implement real-time monitoring of dialler and call performance KPIs.
• Develop reporting dashboards and actionable insights to improve campaign efficiency.

6. AI & Automation Integration

• Manage and improve Text AI and Voice AI automation workflows.
• Work closely with engineering teams to prioritize feature requests and enhancements.
• Experiment with new AI-powered engagement tools to optimize lead qualification.

7. Team & Vendor Management

• Lead cross-functional coordination with marketing, operations, engineering, and compliance teams.
• Manage relationships with external vendors for dialling, messaging, and branded calling solutions.
• Train and mentor junior team members, ensuring operational excellence.

Key Skills & Qualifications:

• Project Management Expertise – Experience in managing complex workflows and optimizing operational processes.
• Automation & AI Knowledge – Understanding of NLP, LLMs, and workflow automation tools (e.g., Zapier, Power Automate).
• Dialling & Contact Center Operations – Strong knowledge of Vicidial, Asterisk, SIP, DID management, and dialling optimization.
• Data Analytics & Experimentation – Expertise in cohort analysis, A/B testing, lead segmentation, and funnel analysis.
• Compliance & Risk Management – Familiarity with 10DLC, TCPA, FTC regulations, and compliance monitoring.
• Campaign & Engagement Strategy – Ability to design and execute texting and calling strategies to enhance conversions.
• Cross-functional Collaboration – Strong communication and coordination skills to work with engineering, marketing, and ops teams.

Experience Required:

• 5+ years of experience in Product Operations, Business Operations, Growth, or Contact Center Strategy.
• Prior experience in fintech, SaaS, e-commerce, or telecommunications is preferred.
• Proven track record in process automation, workflow optimization, and operational analytics.
• Strong knowledge of CRM platforms, dialler systems, and customer engagement tools.
• Should be fine working from 4pm to 2am IST
• Good verbal and written communication skills in a Global Teams environment (MUST)

Why Join Us?

• Opportunity to lead and shape a high-impact product operations team.
• Work in a fast-paced, innovative environment with cutting-edge AI and automation tools.
• Collaborate with global teams across US, India, Nigeria, Romania and Indonesia.
• Competitive salary, remote flexibility, and growth opportunities.