Mid-Senior UI/UX Designer

Overview

Demandflow, a fast-growing design and Webflow agency, is seeking a talented Mid-Senior UI/UX Designer to create exceptional digital experiences for B2B startups, scale-ups, and enterprise clients.

In this role, you'll be responsible for crafting user-centered designs that balance beautiful aesthetics with functional excellence, while leveraging cutting-edge AI tools to accelerate your creative process.

You'll work closely with our development and project management teams to deliver pixel-perfect designs that drive measurable business results for fast-growing companies.

This role requires a design-first mindset with deep UX/UI expertise, proficiency in modern design tools, and strategic use of AI-enhanced workflows. You'll be creating the visual foundation for complex marketing websites and digital products while maintaining the premium quality and user experience our clients expect.

Key Responsibilities

Creative Strategy & Design Excellence

• Design responsive, user-centered interfaces following UX/UI best practices and accessibility standards
• Create comprehensive design systems, component libraries, and style guides that ensure consistency across projects
• Develop wireframes, prototypes, and high-fidelity designs that effectively communicate user flows and interactions
• Conduct user research and apply insights to inform design decisions and improve user experiences
• Collaborate with clients to understand business objectives and translate them into compelling visual solutions

AI-Enhanced Design Workflow

• Leverage AI design tools (Midjourney, Claude, Figma AI, etc.) to accelerate ideation and design iteration
• Stay current with emerging AI design tools and integrate them into daily creative workflows
• Share AI design best practices with the team to continuously improve our creative capabilities
• Experiment with AI-generated content and assets while maintaining brand consistency and quality

Design Systems & Component Management

• Build and maintain scalable design systems that can be efficiently implemented across multiple projects
• Create reusable component libraries in Figma that streamline handoffs to development teams
• Document design specifications, interaction patterns, and component usage guidelines
• Ensure design consistency across all touchpoints and maintain brand integrity throughout projects

Collaboration & Project Delivery

• Work seamlessly with developers to ensure accurate implementation of design intent
• Participate in design reviews, stakeholder presentations, and client feedback sessions
• Manage multiple design projects simultaneously while maintaining quality and meeting deadlines
• Contribute to project planning by providing accurate time estimates and identifying potential design challenges
• Maintain organised project files and documentation in ClickUp for smooth team collaboration

What we're looking for

Design Expertise

• ‍UI/UX Mastery: 3-5 years of hands-on experience designing digital products, with a strong portfolio showcasing B2B web design projects
• ‍Tool Proficiency: Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Jitter for motion design
• Design Systems: Proven experience building and maintaining comprehensive design systems and component libraries
• User-Centered Design: Deep understanding of UX research methods, information architecture, and user journey mapping
• Visual Design: Strong eye for typography, colour theory, layout composition, and creating cohesive visual hierarchies

Technical Understanding

• ‍Web Design Fundamentals: Solid grasp of responsive design principles, grid systems, and web accessibility standards (WCAG)
• ‍Developer Collaboration: Experience working closely with front-end developers and understanding technical constraints
• Performance Awareness: Knowledge of how design decisions impact website performance and Core Web Vitals
• Motion Design: Ability to create engaging micro-interactions and animations that enhance user experience

AI & Modern Workflow

• ‍AI Tool Proficiency: Experience using AI tools to enhance creative workflows and problem-solving efficiency
• ‍Continuous Learning: Eagerness to experiment with new design tools and stay current with industry trends
• Process Improvement: Ability to optimise design workflows and contribute to team efficiency initiatives

Who this role is perfect for

• A mid-senior level UI/UX designer looking to work with high-growth B2B companies on challenging, impactful projects
• Someone who thrives on leveraging AI tools to enhance creativity and solve design problems more efficiently
• A detail-oriented creative who values systematic design approaches and technical excellence over quick fixes
• Someone excited about building comprehensive design systems while creating beautiful, functional user interfaces
• A collaborative professional who enjoys the variety and fast pace of agency work with premium clients
• A strategic thinker who understands how design decisions impact business metrics and user behaviour

Why Demandflow?

Demandflow is a team of world-class designers, developers, and strategists dedicated to helping high-growth B2B startups and scale-ups build impactful branding, high-performance websites, and strategic creative. We bridge the gap between design, development, and marketing execution—helping brands turn ideas into reality.

Our clients include fast-growing startups, established scale-ups, and enterprise companies who value design excellence and strategic thinking. You'll work on diverse projects that challenge your creative skills and accelerate your professional growth while designing experiences that directly impact business success.

Our Team Values

Stay Curious, Keep Learning – Every project is a chance to experiment with new AI tools, explore design trends, and refine our creative craft

Collaborate Without Ego – We share knowledge openly, embrace AI-assisted design, and work together to create the best possible outcomes

Take Ownership – We take initiative, solve problems proactively, and push projects forward with creative excellence

Obsess Over the Details – Small design details make all the difference in delivering world-class user experiences and visual impact

What we offer

• Flexible working hours
• 25 days paid leave
• Competitive pay
• Work alongside super-talented designers, developers, and strategists
• Collaborate with fast-growing B2B startups, scale-ups, and enterprise companies
• Access to cutting-edge AI design tools and continuous learning opportunities
• Rapid career progression opportunities with clear path toward creative leadership
• Opportunity to shape our design standards and AI-enhanced creative workflows
• Creative freedom to experiment with new design approaches and innovative solutions