As a Marketing Operations Specialist, you will be leveraging sophisticated data management and insights to elevate our marketing effectiveness. This role combines technical expertise, strategic thinking, and data intelligence to optimize marketing performance, ensure data integrity, and drive meaningful business outcomes through precise, data-informed decision-making.

Key Responsibilities:

Data Management:

Oversee data quality and consistency across multiple marketing systems, including CRM, Marketing Automation, Prospecting and data platforms.
Proactively identify and resolve data discrepancies, ensuring a clean and actionable marketing database
Help manage data migration projects, ensuring seamless data flow between systems
Continuously enhance data richness by integrating and validating information from external prospecting sources

Audience Analysis and Segmentation:

Leverage data from prospecting platforms to identify and segment target audiences
Transform complex data insights into actionable strategic recommendations that enable hyper-targeted marketing and sales initiatives
Collaborate cross-functionally with marketing and sales teams to translate intricate data findings into executable campaign strategies
Utilize advanced tools like RingLead to systematically enrich and validate contact data, improving overall data quality and targeting precision
Generate reports that clearly communicate audience insights, campaign potential, and strategic recommendations to project stakeholders

Qualifications :

Qualifications:

3-5 years of experience in marketing operations, operations or equivalent education and experience
Advanced proficiency in MS Excel and data management tools
Experience in marketing automation platforms (Eloqua or similar)
Working knowledge of CRM systems and reporting experience in Salesforce, Hubspot or similar
Strong experience with prospecting/data platforms (Demandbase, ZoomInfo or similar)
Proficiency in data enrichment tools like Ringlead
Understanding of data quality and governance principles

Key Competencies:

Attention to Detail: Meticulous attention to detail to ensure data accuracy and consistency.
Communication Skills: Effective communication skills to collaborate with cross-functional teams.
Adaptability: Flexibility to adapt to changing business requirements and technology advancements.
Critical Thinking: Ability to think critically and solve complex problems.
Process Improvement: A continuous improvement mindset to optimize processes and workflows.