Specialist Deputy Manager - Brand, Marketing & Communication- A&A - Hyderabad

Summary

Position Summary

Specialist Deputy Manager, Marketing

We are looking for a Deputy Manager to work closely with U.S.-based Strategic Marketers—including portfolio marketing leaders, national marketing leaders, and Business Chief Marketing Officers (BCMOs)—to manage strategic marketing initiatives and service offering activations. This role defines campaign goals, guides execution across channels, and fosters collaboration across teams. Managers are responsible for performance reporting, annual planning, and operational standardization. They ensure marketing efforts align with business priorities and a client-first mindset.

Work you'll do

As a Deputy Manager, you will collaborate with business stakeholders and portfolio marketers to drive annual marketing planning, competitive analysis, and strategic alignment. You will collaborate with Client Account Teams, Research & Insights, and Market Intelligence to inform portfolio-level initiatives, integrate insights into campaign planning, and standardize operations for efficiency and impact.

In execution, you will help manage the planning and delivery of integrated campaigns across channels such as thought leadership, events, podcasts, and digital platforms. You will define campaign goals, oversee content development, ensure brand consistency, and guide demand generation strategies. Leveraging marketing platforms and tools, you will optimize execution, automate reporting, and mentor team members through feedback, performance management, and career development.

To measure impact, you will prepare and present performance reports to leadership, establish benchmarks and reporting cadences, and provide strategic recommendations. You will also direct media strategy for PR campaigns, analyze coverage and sentiment, and recommend improvements to enhance visibility and engagement.

Required Skills And Competencies

• Technology, Data & Analytics — Aligning technology investments with business goals, optimizing data platforms, and helping in managing adoption of analytical tools for campaign insights.
• Project & Financial Management — Overseeing strategic marketing projects, standardizing operations, and managing large-scale budgets aligned with strategic goals.
• Quality & Standards Leadership — Assist in establishing review processes and maintaining quality standards across deliverables.
• Problem Solving & Continuous Improvement — Addressing complex challenges, managing crises, and driving process improvements.
• Innovation, Change & Crisis Management — Help managing innovation, fostering a problem-solving culture, and managing crisis communications when needed.
• Content & Brand Strategy — Help shaping content vision, managing streams for brand integrity, and defining brand strategy for consistent communications and reputation management.
• Strategic Planning & Portfolio Direction — Help provide long-term marketing strategies, connecting campaigns to lead generation and retention, and aligning initiatives with business objectives.
• Stakeholder Engagement & Influence — Help develop engagement strategies and manage senior leader relationships to support organizational priorities.

Experience Required in Strategic Marketing Execution & Portfolio Oversight Including:

• Demonstrated ability to qualify leads, track engagement, and support audience segmentation for demand generation efforts.
• Experience in executing nurture campaigns, monitoring funnel metrics, and collaborating with sales teams to improve lead conversion.
• Proven ability to lead account-based and opportunity-based marketing campaigns, coordinate with sales, and track performance outcomes.
• Experience managing SEO/SEM implementation and working with web and content teams to optimize search visibility.
• Demonstrated success in managing email marketing calendars, workflows, and segmentation strategies to determine campaign effectiveness.
• Hands-on experience managing paid advertising campaigns, coordinating with media teams, and optimizing performance based on analytics.

The team

Our Brand, Marketing and Communications team culture is collaborative and encourages team members to take the initiative and seek on-the-job learning opportunities. Our client experience management professionals work with a strong camaraderie toward collective success, and creative brainstorming to deliver value and commitment to excellence. We embody strategic and innovative thinking, new ways of working and constantly strive to deliver personalized digital experiences.

Location: Hyderabad

Shift Timings: Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:

• In the office: Tuesday and Wednesday are designated work-from-office days.
• Work schedule: You can choose to work in a staggered schedule (11:00 a.m. to 4:00 p.m. and 7:00 p.m. to 11:00 p.m.) OR 2:00 p.m. to 11:00 p.m. It's a business expectation that you will be available until 11:00 p.m.

Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.

Qualifications

Required:

• 10-12 years of relevant experience in B2B / Professional Services marketing, with a strong understanding of integrated marketing and communication strategies, with demonstrated ability to coach and mentor team members and manage performance.
• MBA (preferred) or any Master’s degree.

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Our purpose

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Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

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Requisition code: 364637