Global Marketing Category Lead - Equine

Summary

Why Dechra?

Thank you for checking out our vacancy, we're delighted you want to learn more about joining Dechra.

A career at Dechra is different. Sure, we're a growing global company with a presence in 27 countries but our purpose is simple - to achieve the sustainable improvement of animal health and welfare globally.

If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on.

The Opportunity

The Category Lead for Equine reports to the Senior Vice President, within our new global marketing and technical excellence function. As the Category Lead for Equine, you will be responsible for developing and executing a holistic portfolio strategy that maximises the value of the category and promotes sustainable growth.

You will be developing and implementing the category's long-term strategic plan, spearheading innovation, leveraging customer insights and segmentation, and ensuring product launch excellence to maximize commercial impact and customer value.

Role Responsibility

So, what will you be doing? This role has a broad and varied scope, and the successful candidate will have responsibility for duties including:

• Setting strategic priorities for the category by aggregating insights from market research, regional/local teams, technical experts, product and business development and regulatory affairs.
• Partnering with product development, regulatory, and commercial teams to prioritize new product development initiatives.
• Planning, coordinating and leading go-to-market planning and execution for new product launches, ensuring seamless cross-functional coordination, aligning to ensure delivery of strategic objectives
• Developing compelling value propositions, messaging, and commercial strategies to maximize adoption and market penetration by translating 'One Dechra' branding into actionable materials, product specific insights through product level branding and positioning guidelines or regional/local teams.
• Tracking and analyzing launch performance, making data-driven recommendations for continuous improvement.
• Providing strategic guidance to marketing teams in local markets to ensure alignment and excellence in execution.
• Managing relationships with key external stakeholders, including Key Opinion Leaders (KOLs), industry associations, and distribution partners.

The Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Bachelor's or Master's degree in Marketing, Business, Animal Science, Veterinary Medicine, or a related field.
• Global experience in marketing, portfolio management, or commercial strategy within animal health, pharmaceuticals or life sciences.
• Proven expertise in portfolio strategy, innovation management, and customer insights.
• Proficiency in market research, data analytics, and digital marketing strategies.
• Strong background in product lifecycle management and go-to-market strategy.
• Experience leading cross-functional teams and working in a global/matrix environment.
• Proficiency in market research, data analytics, and digital marketing strategies.
• Excellent stakeholder management, communication, and leadership skills
• Ability to travel as required.

What we can offer you:

• Holiday purchase scheme
• Healthcare
• Employee Assistance Program
• Life Assurance
• 8% Employer Pension Contribution
• Enhanced Family Leave

About the Company

If a career at Dechra has piqued your interest, find out more at Dechra Careers.

Dechra is a growing, global specialist in veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we're looking for. Should you not hear back from us within 28 days please don't be too disappointed - we may keep your CV on our database for any future vacancies which could be suitable, and we encourage you to keep an eye on our careers site. We value diversity within our global workforce and encourage an inclusive culture. Any questions or queries, please contact us at