Director, Marketing Category Lead North America - Dermatology

Summary

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business

The Opportunity

The primary function of the Director, Marketing Category Lead North America -Dermatology position is to lead all marketing efforts and planning, as well as P&L responsibility for their assigned category, and will also have responsibility for market development for pipeline products.

This is a remote role and can be located anywhere within the continental United States.

_*** No Third-Party Agencies, please ***

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Main Responsibilities

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

• Leading the Business

  • Develop and deliver the 1 and 3-year strategy and financial operating plan for the assigned category in partnership with medical affairs counterpart
  • Defines end-to-end category and brand strategies (incl. competitive positioning, VHT, retail, distribution, corporate accounts, pet owner, etc.) in partnership with medical affairs counterpart
  • Lead ongoing financial planning and product forecasting for the respective category.
  • Maximizes brand performance: P&L management, brand forecasting, pricing & GTN by TA/Brand
  • Prepare and present performance reviews and business updates to Senior Management on a quarterly basis
  • Develops a deep understanding of market trends, competitive landscape, and key drivers of brand performance
  • Determines resource allocation across all customer and promotional channels
  • Ensure alignment across marketing, sales, and medical affairs (creates teams and forums for engagement, strategy discussions, competitive intel sharing)

• Shared responsibilities include:

  • Collaborates with Corporate, Retail, and Distribution on forecast by channel, which feeds into the overall brand forecast
  • Builds and collaborates with cross-functional teams to ensure alignment of end-to-end strategy
  • Collaborates with GTME strategy
  • Engages with DPS to optimize forecasting and supply plans
  • Partners with GTME on commercial lifecycle planning efforts
  • Provides input and support on Business Development evaluations

• Leading People

  • Assesses and coaches individual and team performance to exceed business goals.
  • Coaches and directs Marketing Manager's in developing comprehensive marketing objectives, strategies and plans and in identifying and including key stakeholders throughout the process.
  • Actively coaches direct reports to optimize their performance and develop their capabilities for advancement and future opportunities.
  • Fosters an environment where coaching and feedback are open, ongoing, and consistent.
  • Leverages talent and resources across the marketing team and across the business

Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• BS /BA and relevant experience required. MBA preferred
• At least 10 years of related experience and a proven record demonstrating successful branding, strategy development, and communications management.
• Strong financial analysis skills and proven ability to manage budgets and expenses.
• Experience working with cross-functional teams in developing and executing brand strategies, forecasting, programs, and tactics to achieve and surpass market share and revenue targets.
• Strong business acumen with a demonstrated understanding of business strategy and development.
• Ability to build and manage a Profit & Loss (P&L) Statement.
• Have a strong executive presence and excel at communication.
• Embraces change and views challenges as business opportunities.
• Demonstrated success working in a global, complex organization across marketing and sales.
• Self-starter who thrives in an environment of change with a high volume of multiple priorities.
• Ability to travel as required - often up to 40% for industry conferences, professional meetings, and collaboration with key internal/external stakeholders.