Social Media Manager

The Channel Coordinator supports the creation and execution of channel marketing strategies and tactics for the Channel Marketing team. S/he will work closely with the channel leads (social media, website, email, SMS etc.) with channel planning and execution of tactics to support marketing strategic priorities. The Channel Coordinator will have excellent project management skills, is highly organized and has experience working with digital marketing channels.

Key Responsibilities

• Assist channel leads in managing the progress of project plans including the development of timelines, execution of tactics throughout the plan and ongoing optimization of tactics
• Monitor and respond to social conversations / inbound messages through social media management tool, Sprout Social, under the direction of the Social Media Manager. This includes monitoring periodically during nights/weekends for any urgent member needs.
• Assist with the creation and maintenance of the channel calendar ensuring the latest campaign activities and results are reflected and shared with relevant internal stakeholders
• Stay current with the changing digital landscape and industry competitors, continually monitoring and reporting findings back to channel marketing leads (including leveraging social listening for overall trends)
• Perform regular site audits to identify & fix issues with site search, product content, promotions and more to ensure an excellent user experience
• Build reports and dashboards to assist the team with monitoring campaign success; continue to monitor the data to inform future campaign development

Qualifications

• Bachelor’s degree with a minimum of two years experience in marketing and communications.
• Strong project management, written and verbal communication skills required.
• Solid understanding of marketing principles, branding guiding principles and governance with a practical knowledge for how to integrate those into work product
• Familiarity with using tools to provide insights for optimization of marketing initiatives, along with competitive marketing intelligence to channel team
• Working knowledge of using digital marketing initiatives to increase traffic & engagement including paid search, organic search, email marketing, social media & other marketing activities
• Workfront experience a plus

Channel Coordinator

• Looking for a 3.5 month contract resource for anticipated leave coverage. Target start date around beginning of November, to accommodate training/ overlap. 37.5 hrs per week is considered full time for this department.
• This person will be the main individual monitoring inbound social media, and overseeing the team's channel calendar. Additionally, they will help to support integrated campaigns across channels with briefs, project management, and reporting support. Ideally, this person would have experience with both management of inbound social media--monitoring and responding to social messages.
• Candidates should have Sprout Social experience. Sprout is now used instead of Sprinklr. Ideal candidates would also have Workfront experience. Please address experience with each of these in the candidate summaries. (If they have used another social platform, and/or another creative PM tool extensively, please also make that clear in the notes.)
• They will need strong organizational and coordination skills to upkeep the channel calendar.
• This person will need to be comfortable with off-hours monitoring and excellent with time management, to ensure they do not exceed 37.5 hrs/week. With the socials platform, this is typically able to be monitored remotely/ via mobile. (For example, if a member writes in about a medication issue, that needs to be flagged to Member Services in a timely manner, instead of making them wait for business hours.)
• Fully remote is fine, needs to work Eastern hours.