Dental Training Canada (www.dentaltrainingcanada.com) is a specialized provider of professional education and training programs for the dental industry. We collaborate with ministry partners to develop and implement funded training initiatives that advance professional standards and career opportunities in dental healthcare.

About the Role

Dental Training Canada seeks an experienced Marketing Manager to oversee our marketing strategies and initiatives while leading a small team of marketing assistants. This remote role will be instrumental in expanding our reach within the dental education sector, promoting our ministry-funded programs, and strengthening our brand presence across Canada.

Key Responsibilities

Develop and execute comprehensive marketing strategies aligned with Dental Training Canada's mission and growth objectives

Lead, mentor, and manage a team of marketing assistants, including task delegation, performance evaluation, and professional guidance

Establish clear workflows and processes for the marketing department to ensure efficient collaboration and timely deliverables

Manage the promotion of our ministry-funded programs, clearly communicating their value and accessibility

Create and maintain the company website, ensuring content is current, engaging, and optimized for user experience

Produce compelling copy for educational program descriptions, promotional materials, and stakeholder communications

Design and implement email marketing campaigns targeting dental professionals, students, and industry partners

Establish and grow our presence across relevant social media platforms to engage with the dental community

Plan and manage paid advertising campaigns to drive program enrollment and brand awareness

Implement SEO strategies to improve organic visibility for our educational offerings

Track and analyze marketing performance metrics, reporting on ROI and other key performance indicators

Collaborate with program development teams to ensure marketing materials accurately represent educational content

Maintain strong brand consistency across all platforms and communications

Requirements

Qualifications

Minimum 2 years of experience managing marketing campaigns and broader marketing strategy

Demonstrated team leadership experience with the ability to develop and motivate staff

Knowledge of or experience in healthcare education, particularly in the dental industry

Understanding of government-funded training programs and related promotional requirements

Experience in website design, maintenance, and content management

Strong copywriting skills with ability to communicate complex educational programs clearly

Proficiency in email marketing, social media management, and digital advertising

Understanding of SEO principles and implementation

Experience with Zoho One and related business applications preferred

Bachelor's degree in Marketing, Communications, or related field

Required Skills

Exceptional ability to work independently in a remote environment while managing a distributed team
Strong time management and organizational capabilities
Team leadership skills with the ability to delegate effectively and provide constructive feedback
High integrity and professional work ethic
Excellent communication skills, with ability to translate technical dental content for different audiences
Analytical mindset for tracking and improving marketing performance
Creative approach to marketing challenges specific to educational programs
Ability to manage multiple campaigns and initiatives simultaneously

Benefits

Fully remote work environment with flexible scheduling

Opportunity to contribute to the advancement of dental healthcare education in Canada

Collaborative team culture focused on professional excellence