Senior Regional Marketing Specialist, Northeast US

About Us

Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. We've pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and have been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and over 5,100 dbt Cloud customers.

As of February 2025, we surpassed $100 million in annual recurring revenue (ARR), scaling from $2M ARR to this milestone in only four years. Simultaneously, we've exceeded the 5,000 customer mark, with 85% year-over-year growth in adoption among Fortune 500 companies. This momentum is fueled by dbt’s critical role as the data control plane for enterprise data teams around the world, who rely on the technology to transform data into reliable, actionable business insights. We're rapidly growing and looking for passionate people to join our global team. Learn more about what makes us special by checking out our values here.

As a Senior Regional Marketing Specialist, Northeast at dbt Labs, you will be responsible for designing and executing the marketing plan for your assigned region. You will collaborate closely with regional marketing and sales leaders to grow our local markets and represent the dbt brand on the ground via various types of campaigns. This role offers an exciting opportunity to make a significant impact on our company's growth, travel with your team, and grow your path as a demand-focused marketer.

There is a regional component to this role and is open to candidates based on the East Coast of the United States.

In this role, you can expect to:

• Strategize, plan, execute, manage, and optimize end-to-end field & partner marketing programs for your region across the full marketing spectrum such as trade shows, partner conferences, regional dbt field events and roadshows.
• Collaborate with sales, sales development, and global demand and digital marketing teams acting as the key point of contact for marketing activities that support your region and pipeline targets
• Collaborate closely with sales and marketing stakeholders in your region to ensure event follow-up is happening that delivers pipeline targets each quarter.
• Evaluate the effectiveness of programs you run, monitor ongoing results, and present learnings/results to your team.
• Analyze and report on the performance of regional and global campaign effectiveness in your region providing insights and recommendations for improvement.
• Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth.
• Travel to represent dbt Labs at in person events throughout your assigned region.

You are a good fit if you have:

• Worked asynchronously as part of a fully-remote, distributed team
• 5+ years of B2B Software Marketing Experience
• Can demonstrate previous event execution experience
• Have had experiences using marketing automation platforms like Hubspot, CRM systems like Salesforce, or event platforms like Splash
• Are a master project manager
• Willingness and ability to travel on a monthly basis
• Ability to thrive in a dynamic, fast-paced environment, with a results-driven mindset and a passion for driving data-driven success
• Are physically located on the east coast of the United States

You'll have an edge if you have:

• Proven track record of building and nurturing relationships with sales management, sales teams and marketing stakeholders, driving collaborative efforts to achieve shared goals
• ABM or vertical marketing experience
• Experience on a GTM team for an open source product
• Experience building marketing campaigns designed for an executive audience
• Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns

Compensation & Benefits

• Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.

  In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

  • The typical starting OTE range for this role is:

  $96,000 - $116,100 USD OTE (80% base salary / 20% variable compensation)

  • The typical starting OTE range for this role in the select locations listed is:$106,000 - $129,000 USD OTE (80% base salary / 20% variable compensation)

• Equity Stake*

• Benefits - dbt Labs offers:

  • • Unlimited vacation (and yes we use it!)
    • 401k w/3% guaranteed contribution
    • Excellent healthcare
    • Paid Parental Leave
    • Wellness stipend
    • Home office stipend, and more!

• Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

• Interview with Talent Acquisition Partner

• Interview with Hiring Manager

• Team Interviews

**
Who we are**

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and 5,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs?

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.