Regional Marketing Manager - Home Improvement

Regional Marketing Manager (Northeast Region)
Location: Remote with regional travel | Industry: Residential Home Services
Salary: Commensurate with experience | Full-Time | Reports to: Sr. Director of Marketing

Make a Local Impact With a National Brand.
Are you a strategic marketing professional who thrives on crafting local stories and driving regional brand growth? We’re looking for a Regional Marketing Manager to lead marketing efforts for a collection of residential home service brands across the Northeast. This role blends strategy and execution—planning events, managing sponsorships, creating digital content, and guiding local marketing teams while keeping everything on-brand and results-driven.

What You’ll Do:

Lead Regional Marketing Efforts

• Develop and implement localized marketing strategies across multiple channels—events, digital, sponsorships, and more.
• Act as the marketing point person for brands in your region, balancing regional needs with national consistency.
• Use market insights to tailor initiatives and continuously refine them based on results.

Drive Events & Sponsorships

• Plan and execute local events—home shows, pop-ups, and community activations—that generate brand awareness and leads.
• Build relationships with local organizations and partners to expand brand presence.

Manage Organic Digital Content

• Oversee sourcing of local photography and video assets that tell authentic project stories.
• Support the creation and execution of content aligned with our brand voice.

Social Media Strategy & Execution

• Manage and grow local social media accounts.
• Monitor engagement, report performance, and recommend improvements.

Be the Bridge Between Local Teams & HQ

• Act as a key liaison between local operators and national marketing.
• Share performance updates, campaign plans, and creative direction.

Coordinate Campaigns & Creative

• Maintain a comprehensive marketing calendar for your region.
• Ensure all creative assets align with company branding and resonate locally.

What You Bring:

• 7+ years of experience in regional or field marketing, ideally supporting multiple local markets or brands.
• Strong written and verbal communication skills—you’ll be a connector between field teams and headquarters.
• Proven experience managing events, sponsorships, and regional campaigns.
• Skilled in project management, juggling multiple initiatives with ease.
• Familiarity with social platforms, content tools like Canva or Adobe Spark, and tracking performance metrics.
• Bachelor’s degree in marketing, communications, or a related field.

Bonus Points For:

• Experience in the residential home services industry (windows, roofing, HVAC, etc.).
• Background in community engagement or local sponsorships.
• Hands-on social media management for local or multi-location brands.

If you’re ready to take ownership of regional marketing that truly impacts communities—and you thrive in a fast-paced, collaborative environment—we’d love to meet you.

Job Type: Full-time

Pay: $95,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• No nights

Work Location: Remote