Dawning Digital is looking for a Paid Media Specialist with a strong track record in managing high-performing ad campaigns for CPG brands across Meta Ads, Google Shopping, and other paid channels. The ideal candidate has experience scaling conversion-focused campaigns, optimizing ROAS, and leveraging data-driven strategies to maximize results.

Location: Remote

Job Type: Full-Time

What You'll Do

✅ Build, launch, and optimize full-funnel paid media campaigns to drive awareness, engagement, and conversions.

✅ Manage Google Shopping, Meta Ads, and PPC campaigns, ensuring strong ROAS and efficient spend.

✅ Conduct A/B testing on creatives, audiences, and placements to improve performance.

✅ Implement and monitor tracking pixels, UTM parameters, and conversion APIs for accurate attribution.

✅ Analyze key paid media metrics beyond ROAS (CAC, LTV, CVR, CPM, CTR, AOV) and generate insights to refine strategies.

✅ Allocate and manage budgets across multiple platforms, ensuring optimal daily and monthly spend pacing.

✅ Collaborate with designers to refine ad creatives based on performance data.

✅ Stay up-to-date on platform updates, algorithm changes, and industry best practices.

What We're Looking For

✔️ Proven experience managing and scaling high-performing paid media campaigns for CPG brands.

✔️ Expertise in Google Shopping, Meta Ads, and Performance Max campaigns.

✔️ Strong ability to optimize ad spend efficiency while balancing brand awareness and performance goals.

✔️ Experience with tracking tools, Google Tag Manager (GTM), and conversion API setups.

✔️ Ability to analyze data, report insights, and pivot strategies based on performance.

✔️ Familiarity with Shopify, WooCommerce, or other eCommerce platforms for ad integration.

✔️ Bonus: Experience running ads on TikTok, Amazon, Pinterest, Reddit, or Snapchat.

How to Apply

We are using a skills assessment before interviews to streamline the hiring process. If you're interested, please apply via the following website and be prepared to complete a short paid media skills test before the interview stage:

https://equip.co/assessments/rjqzx/

If you are a results-driven paid media expert who knows how to scale high-performance campaigns for CPG brands, we’d love to connect!