Ready to shape the future of customer engagement from anywhere? We’re looking for a strategic, data-driven marketer to lead the charge in building personalized, multi-channel lifecycle and loyalty programs that truly resonate. If you thrive on turning insights into action, love collaborating cross-functionally, and have a passion for creating seamless customer journeys across email, SMS, and beyond—this is your opportunity to make a measurable impact in a fast-paced, test-and-learn environment. Join us and help drive retention, reactivation, and long-term loyalty through innovative, automated marketing strategies.

East Coast company - preference for remote candidates are CST or EST.

We Make Dreams Happen!

Position Summary

We’re looking for a strategic and data-driven Lifecycle Marketing Manager to join our Retention Marketing team. This role will focus on designing, executing, and optimizing personalized, automated lifecycle marketing programs across email, SMS, and digital channels. You will play a pivotal role in driving engagement, retention, and monetization by developing journeys that meet customers where they are in their wedding planning lifecycle journey for the big day and beyond and their role type changes. This role will be instrumental in shaping personalized journey communications, optimizing lifecycle calendarization, and driving performance across both lifecycle and loyalty programs through strategic email and SMS touchpoints.

Key Responsibilities

Lifecycle Strategy Development
Design and implement targeted email and SMS strategies aligned with customer lifecycle stages (onboarding, engagement, retention, reactivation).
Partner with cross-functional teams (Site, Product, Analytics, Creative, IT, CRM/Data) to optimize audience segmentation, behavioral triggers, and journey mapping
Calendarization & Campaign Planning
Own and maintain the lifecycle email, SMS and loyalty calendar, ensuring timely updates, consistent A/B testing, advanced personalization, and performance-based optimizations across all customer segments.
Collaborate with marketing and product teams to align lifecycle messaging with broader campaign initiatives and product launches, ensuring loyalty offers, rewards, sweepstakes, and partner placements are strategically integrated into journey communications.
Journey & Program Optimization
Analyze performance of lifecycle email journeys and identify opportunities for personalization, automation, loyalty tier progression, and conversion improvement.
Test and iterate on messaging, timing, triggers, and loyalty reward mechanics to enhance customer experience and business outcomes.
Leverage segmentation strategies to deliver differentiated experiences for key segments based on data (e.g., role type, event date, purchase behavior, loyalty status)
Stakeholder Collaboration
Serve as the strategic lead for lifecycle and loyalty email/SMS marketing initiatives, providing guidance and insights to internal partners.
Present strategy, performance, and recommendations to senior leadership and cross-functional stakeholders.
Tools & Technology
Leverage CRM platforms (e.g., Bluecore, Attentive, Klayvio, Salesforce, Braze, Iterable) and analytics tools to build, deploy, and measure email and SMS journeys.
Utilize APIs and dynamic data to trigger real-time, behavior-based messages tied to purchase behavior, event data, tier status, partner rewards, and key planning milestones.
Stay current on lifecycle marketing, email/SMS innovations, AI personalization, loyalty trends, compliance, and best practices.

Qualifications

Bachelor’s Degree in Marketing, Communications, or related field
5+ years of experience in digital marketing, CRM, or lifecycle marketing with a focus on email and SMS strategy.
Proven success in managing customer journeys and lifecycle campaigns.
Strong analytical skills and experience with A/B testing and performance optimization.
Excellent project management and communication skills.
Experience with marketing automation platforms and customer data tools.

Preferred Skills

Experience in B2C or subscription/loyalty-based business models with a focus on customer engagement and retention
Familiarity with personalization engines and dynamic content, including the ability to tailor experiences at scale
Understanding of customer segmentation and behavioral targeting.
Experience collaborating cross-functionally to build complex lifecycle and loyalty journeys, including API mapping, coordinating dynamic content in JSON payloads, and developing automated triggers tied to behavior, loyalty status, and event dates is a plus
Experience leveraging Figma and contributing creatively to campaign development is a plus.
Familiarity with integrating behavioral touchpoints across channels (paid media, site, social, push) to create cohesive omnichannel experiences is a plus.
Basic SQL skills/familiarity with Snowflake are a plus.

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

Rewarding Environment and Competitive Pay
Generous Team Member Discount After First Pay Period
Dayforce Wallet – Get Paid Early!
Health/Dental/Vision Insurance
401K Program
Paid Vacation, Sick Days & Holidays
Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies .

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range 74.8k - 93.5 - 112.2 is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.