Senior Product Marketing Manager

DataWalk is a high-tech software product company that brings the next level of technology to the world through a patent-based hybrid graph analytical platform.

We leverage unique technology to deliver superior solutions for data analysis and digital investigations. DataWalk’s customers in the public and commercial sectors do fascinating work, leading the fight against everything from financial crime and fraud to terrorism and war crimes.

We are seeking a Senior Product Marketing Manager to lead the go-to-market strategy and product messaging for our cutting-edge graph and AI analytics solutions. This strategic role will be instrumental in defining how we position our enterprise analytics platform to decision-makers across key verticals. You’ll work cross-functionally with Product, Sales, Consulting, and Marketing teams to drive adoption, influence product direction, and enable customer success at scale.

Responsibilities:

Go-to-Market Leadership:

• Develop and execute end-to-end GTM strategies for enterprise analytics products.
• Identify and prioritize key verticals, use cases, and buyer personas to maximize market penetration.
• Refine the enterprise sales process with targeted messaging, value-based ROI articulation, and relevant success stories.

Product Messaging & Positioning:

• Effectively position the product for key personas by deeply understanding their needs, decision-making criteria and articulating our value proposition effectively.
• Craft compelling messaging frameworks and value propositions that highlight DataWalk’s differentiators in graph-based and AI-driven analytics.

Cross-functional Collaboration:

• Partner closely with Product Management to align on roadmap priorities based on market trends and customer feedback.
• Collaborate with Sales, Marketing, and Customer Success to ensure consistent communication and product representation across all touchpoints.

Sales Enablement:

• Build and maintain best-in-class enablement materials including pitch decks, battle cards, ROI calculators, objection handling guides, and product FAQs.
• Train sales teams on messaging, personas, competitive positioning, and solution selling.

Product Launch Management:

• Lead cross-functional launch plans to bring new features and products to market successfully.
• Ensure launches align with business objectives and revenue goals.

Performance Tracking & Optimization:

• Define KPIs and measure the impact of product marketing initiatives.
• Continuously refine strategies based on data, feedback, and market shifts.

Market Evangelism:

• Serve as a thought leader and spokesperson for DataWalk at industry events, webinars, and analyst briefings.
• Advocate for customer needs and use cases internally to help shape future product development.
• Work with consulting companies like Gartner to lead vendor briefings.

Requirements:

• 5+ years of proven product marketing experience (or equivalent) in the data analytics sector.
• Experience with graph analytics, AI/ML, or data integration platforms.
• An IT/technical education or prior technical experience enabling a deep understanding of complex graph/AI/ML/data analytics platform.
• Familiarity with regulated industries such as financial services, or government.
• Success leading product launches in global or multi-regional markets.
• Strategic thinker with strong analytical and problem-solving skills.
• Collaborative and proactive, with a high degree of ownership.
• Comfortable operating in fast-paced, high-growth, and dynamic environments.
• Passionate about emerging technologies, especially in the data and analytics space.
• AML, Fraud, and Intelligence analysis market knowledge is a plus.
• Location: United Kingdom.
• Work model: remote&travel. (This role requires approximately 15% travel, primarily for customer visits. Travel is typically limited to three-day trips.)

We offer:

• Work in a high-tech company with a dynamic start-up culture and excellent development opportunities.
• Contribute to a product built on unique technology.
• Benefit from growth opportunities within a passionate team of professionals.
• Challenging and inspiring environment.