UX Designer & Strategist – Growth & Conversion Focused

Job Title:  UX Designer & Strategist – Growth & Conversion Focused

About the Role:

We’re seeking a highly skilled UX Designer and Strategist who combines the art of user-centered design with a strong understanding of business models, marketing channels, and conversion-driven experiences.

You won’t just design wireframes—you'll architect journeys that turn attention into action, visitors into buyers, and ideas into scalable outcomes. You’ll work closely with cross-functional teams (marketing, design, development, product, analytics) and international clients, translating marketing initiatives into seamless, profitable user experiences.

If you think like a marketer, strategize like a founder, and design like a world-class UX expert — we want you.

Responsibilities:

• UX Strategy Development

• Translate business models, customer acquisition strategies, and offers into high-performing user flows and experiences.

• Partner with marketing teams to create UX strategies that align with campaign objectives, brand messaging, and growth goals.

• Understand the full customer journey (from first ad impression to conversion and beyond) and optimize critical touchpoints for maximum impact.

• User Research & Insight Gathering

• Lead user research initiatives including persona development, customer journey mapping, and behavioral analysis.

• Analyze marketing data (e.g., ad performance, landing page metrics, funnel analytics) to uncover user insights and optimization opportunities.

• Design Leadership

• Create wireframes, prototypes, and high-fidelity designs for landing pages, microsites, funnels, and marketing-driven products.

• Ensure designs are mobile-first, conversion-optimized, and aligned with brand standards.

• Cross-functional Collaboration

• Work with marketing, product, development, analytics, and copywriting teams to turn UX strategies into executed, measurable outcomes.

• Act as the UX advocate across departments, balancing user needs with business goals.

• Client Communication & Leadership

• Regularly interact with international clients to gather requirements, present UX strategies, and lead collaborative design workshops.

• Confidently articulate design rationale and strategic recommendations in a business context.

• Handle client feedback effectively, positioning yourself as a trusted UX partner.

• Project Management Support

• Coordinate with internal and external teams to ensure UX deliverables are completed on time and aligned with broader project goals.

• Help set timelines, expectations, and success criteria for UX initiatives.

Requirements:

• 3-6 years of proven experience in UX design and UX strategy, preferably with a focus on marketing-driven or conversion-focused projects.
• Strong understanding of business models, growth funnels, acquisition channels, and marketing offers.
• Deep knowledge of UX/UI best practices, behavioral psychology principles, persuasive design, and CRO (Conversion Rate Optimization) techniques.
• Expertise in Figma, Adobe XD, or equivalent design tools.
• Experience leading or coordinating with cross-functional teams in a remote or hybrid environment.
• Stellar written and verbal communication skills, with a strong ability to simplify complex concepts for clients and teams.
• Experience working with international clients, demonstrating cultural sensitivity and business etiquette.
• Ability to operate both at a high strategic level and roll up your sleeves when needed for tactical execution.
• Strong understanding of mobile UX and performance optimization.

Bonus Points If You Have:

• Experience in SaaS, D2C e-commerce, or B2B marketing funnels.
• Familiarity with web analytics tools (Google Analytics, Hotjar, etc.) to make data-driven UX decisions.
• Basic understanding of front-end technologies (HTML/CSS) for smoother handoffs to development teams.
• Certification or formal training in UX, Behavioral Design, Growth Marketing, or related fields.

Why Work With Us:

• Work on impactful projects with direct revenue-driving responsibilities.
• Collaborate with a team that values strategic thinking as much as creative execution.
• Opportunities to lead major projects and interface with C-level executives and founders.
• Flexible working hours with remote-first collaboration.
• A culture of excellence, autonomy, and continual growth.