Datavant is a data platform company and the world’s leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.

Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world’s leading life sciences companies, government agencies, and those who deliver and pay for care.

By joining Datavant today, you’re stepping onto a high-performing, values-driven team. Together, we’re rising to the challenge of tackling some of healthcare’s most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

We are seeking a strategic, cross-functional leader over Product Marketing & Strategy. In this hybrid role, you’ll lead the development of product messaging, go-to-market execution, and commercial enablement, while also playing a key role in shaping product strategy and long-term growth opportunities. This individual will be the connective tissue between product, customer, and commercial strategy, ensuring our value is clearly articulated, differentiated in the market, and aligned with our highest-priority business opportunities.

You’ll do more than launch products—you’ll define how we communicate value, accelerate customer growth, and shape the end-to-end customer experience. You’ll play a key role in helping define and drive forward strategic, cross-functional initiatives that shape how we communicate value, accelerate customer growth, and deliver a cohesive customer experience. Working closely with teams across Product, Engineering, Customer Success, and Commercial, you’ll help ensure alignment around our go-to-market strategy, contribute to strategic planning, and provide the insights and positioning needed to execute with clarity and impact across our Provider product vertical.

This role requires both strategic vision and tactical execution. You’ll be responsible for owning messaging, positioning, and proof points for your product line; leading product launches and driving cross-functional go-to-market excellence; and serving as the voice of the customer through continuous feedback loops, market insights, and competitive intelligence. In close partnership with Product leadership, you’ll also help influence roadmap priorities and shape the long-term strategy that supports Datavant’s innovation and growth objectives.

You’ll be the sole owner of Product Marketing for the Provider business line, requiring strong entrepreneurial instincts, excellent communication skills, and the ability to operate autonomously. You’ll report to the SVP of Product and play a central role in defining how we tell the Datavant story to the provider market. This is a high-impact, cross-functional role—ideal for someone who is equal parts strategist, storyteller, and operator, and who thrives at the intersection of product, customer, and market.

Responsibilities

Drive Product Messaging and Positioning

Build a systematic understanding of our customers: Define specific customer segments and personas, and narrative for how Datavant’s products uniquely meet their needs
Articulate a compelling value narrative: Work closely with our product team to fully understand Datavant products and technology and craft clear, compelling messaging and value positioning for our solutions that communicates differentiated value across our customer base

Inform Strategic Growth Through Market and Customer Insight

Assist with researching and developing our market size, penetration, and potential growth opportunities
Build Competitive Intelligence: Develop deep expertise in the competitive landscape—tracking positioning, pricing, product capabilities, and market shifts—to inform strategic decisions and sharpen our differentiation
Drive Voice of the Customer (VoC): Lead cross-functional efforts to capture and synthesize customer feedback—across interviews, win/loss analysis, and usage data—to influence roadmap, messaging, and experience improvements

Advance Product Strategy & Drive Cross-Functional Alignment

Collaborate with Product leadership to define the long-term product vision, identify high-leverage strategic opportunities, and shape roadmap direction in alignment with Datavant’s platform goals
Lead and support special projects that span product development, customer experience, and operational transformation—acting as a force multiplier across functions to unlock new capabilities or scale existing ones
Drive cross-functional collaboration across Product, Commercial, Customer Success, and Analytics to ensure alignment on product priorities, go-to-market strategy, and evolving customer needs
Drive execution of high-priority product initiatives by coordinating across teams, removing operational roadblocks, and ensuring accountability. Support product leadership through strategic planning, operational rigor, and cross-functional alignment on goals, timelines, and success metrics

Shape the Go-to-Market Strategy

Transform the GTM Engine: Collaborate with Sales and Enablement to refine value-based selling frameworks and elevate the customer-facing motion
Define and Guide Expansion Paths: Develop commercial narratives and modular value propositions that support upsell, cross-sell, and multi-product strategies
Contribute to Strategic Product Vision: Support key deals and partnerships by helping craft high-impact product vision narratives
Ensure Messaging Consistency: Drive alignment of messaging across all channels and touchpoints to ensure a unified go-to-market presence

Drive Customer-Centric Positioning and Narrative Development

Translate Product Into Value: Turn technical product updates into clear, benefit-led stories tailored to specific customer segments
Shape the Customer Experience: Partner with Product and Customer Success to enhance onboarding, in-product education, and the full customer journey to increase adoption and satisfaction
Create Compelling Customer Experiences: Influence how customers engage with and perceive the products across all moments in the journey

Lead Product Launches and Market Activation

Own Launch Strategy: Plan and execute strategic product and feature launches tied to customer outcomes and market needs, ensuring cross-functional alignment
Develop Demos and Tools: Create interactive tools and demos to make products tangible, engaging, and credible in real-world contexts.
Produce Webinars & Campaigns: Build high-impact content and events to engage, educate, and inspire both prospects and customers.

Enable and Equip the Field

Train GTM Teams: Ensure Sales and Success teams can confidently explain and demonstrate the product with clear messaging and value articulation
Manage Content Systems: Own and operate the content infrastructure that powers internal and external communications, including advanced CMS tooling

What You Bring To The Table

10+ years of experience in Product Marketing, Product Strategy,, or GTM roles in B2B SaaS or health tech, ideally in B2B SaaS, healthcare, or platform businesses
Proven success in launching and scaling complex software products or platforms and ability to turn complex products and customer needs into compelling value narratives
Strong strategic thinking and analytical skills; able to distill insights from market signals and customer feedback
Experience working closely with Product and Engineering teams; comfort navigating technical detail when needed
Strong track record partnering across product, marketing, sales, and customer success teams
Analytical and strategic—able to connect customer insight to commercial opportunity
Exceptional written and verbal communicator, with a knack for simplifying the complex
Track record of success with taking new products and features to market
Driven, entrepreneurial, startup-ready - able to navigate ambiguity through strong problem solving and critical thinking skills
Track record of developing deep and thoughtful thought leadership content

Bonus Points If

You have direct experience in healthcare or regulated industries and experience with providers
You have experience in adjacent functions: sales, commercial operations, product, etc.
Prior ownership of multi-product expansion or customer lifecycle marketing programs

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.

The estimated total cash compensation range for this role is:

$160,000—$210,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here. Know Your Rights, explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

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