Product Marketing Manager (Mobile Computing)

Mobile Computing Business Unit (Central or Eastern zone US)

Description

ROLE MISSION

The Mobile Computing Product Marketing Manager will be responsible to drive the full lifecycle of Mobile Computing product portfolio, from conception until end-of-life, including but not limited to clearly identifying customers’ needs, drive products’ requirements accordingly, define the market strategy and working to enhance product functionalities until the end-of-life, to ensure competitive positioning, market adoption, and business growth.

Key Responsibilities

• Collect and analyze the "Voice of the Customer" (VoC) to define product requirements that will guide product development, updates, or obsolescence based on market trends and customer needs.
• Monitor the technical development of the Mobile Computing product line, ensuring that progresses align with defined market requirements and time-to-market objectives.
• Define the go-to-market strategy, including market analysis, competitive positioning, and product launch planning, to support the sales team in achieving revenue and profitability targets.
• Continuously assess the competitive landscape and refines product positioning to maintain competitiveness in our offering.
• Develop marketing and training materials to support sales teams and customer adoption.
• Provide training to sales teams, partners, and customers to ensure a strong understanding of product capabilities and value propositions.
• Establish and maintain strategic relationships with third parties, such as partners, distributors, resellers and ISV to enhance the adoption of Mobile Computing solutions.
• Work closely with R&D to define new products roadmaps and throughout the project lifecycle.
• Act as a business liaison with key partners, customers, and internal teams to drive revenue, market share, gross margin, and overall product success.

Qualifications

QUALIFICATIONS/REQUIREMENTS

Education (School/Specialization) Bachelor Degree in Engineering, Business or Economics. Masters Degree is a plus.

Primary Language English; Italian or other languages a plus

Experience Previous experience as Product owner of successful software and hardware products

5+ years experience in Product Marketing Management (Hardware and Software solutions)

Technical knowledge of Mobile Computers or closely related industry (smartphones/tablets or other mobile devices)

Expertise in Retail, T&L, Automation industries a plus

Other Information & Specific Skills

• Strong ability to collaborate with cross-functional teams in fast-paced environment
• Creativity and flexibility in problem-solving and marketing strategy development
• Analytical mindset to interpret market data and trends
• Willingness to travel (up to 40% of time) for customer meetings, industry events, and global collaboration.