Marketing & Alliance Lead

About Us

We are a Canadian-based boutique consulting firm specializing in data and analytics enablement. As a trusted partner to leading organizations across Canada, we help clients modernize their data platforms, unlock insights, and implement innovative solutions powered by cloud, AI, and analytics technologies. We are proud partners with Microsoft, AWS, Databricks, Snowflake, and DbT, and are recognized for our strategic, vendor-agnostic approach that delivers speed to value.

Role Overview

We are looking for a dynamic, highly organized Alliance and Marketing Lead to drive the success of our partner ecosystem and marketing efforts. This individual will work directly with the CEO to build go-to-market strategies with our key cloud and technology partners, develop compelling marketing content and offerings, manage alliance events and sponsorships, and support partner funding and enablement programs.

This is a high-impact role suited for someone who thrives in a fast-paced consulting environment, has deep experience in cloud-based marketing, and is passionate about storytelling, relationships, and execution.

Key Responsibilities

Alliance Management:

• Develop and execute partner strategies across Microsoft, AWS, Databricks, and Snowflake
• Coordinate funding requests, MDF claims, and reporting with partner teams
• Manage partner portals, competencies, badges, and program participation
• Represent the company at alliance-sponsored events and industry conferences
• Build co-marketing campaigns and co-branded assets with partner marketing teams

Marketing Execution:

• Develop and maintain marketing collateral including pitch decks, service offerings, one-pagers, case studies, and blog content
• Collaborate with internal SMEs to create thought leadership aligned to industry and partner trends
• Plan and execute digital campaigns, webinars, newsletters, and targeted outreach efforts
• Support sales enablement with tools and messaging aligned to our unique value proposition

Event Management:

• Plan and manage internal and external events, including partner events, roundtables, sponsorships, and executive briefings
• Track event ROI and support lead capture and handoff to sales

Qualifications:

• 5+ years experience in a marketing, alliance, or partner-focused role in the cloud consulting or technology industry
• Strong knowledge of cloud and data technologies; familiarity with AWS, Microsoft, Databricks or Snowflake programs a strong asset
• Excellent communication skills – written, verbal, and visual storytelling
• Proven ability to manage multiple projects, priorities, and stakeholders with precision
• Self-starter, highly organized, and comfortable working independently in a fast-paced environment
• Experience with marketing tools (HubSpot, Canva, WordPress, etc.) is a plus

Why Join Us?

• Be part of a growing, entrepreneurial team that’s shaping the future of data in Canada
• Work with top-tier partners on cutting-edge cloud and data projects
• Flexibility to work remotely with occasional travel for events and partner meetings
• Competitive compensation and growth opportunities in a strategic leadership role