Marketing Coordinator

Dae Hair Job Description

Title: Marketing Coordinator

Location: Remote (US)

Job Type: Full time, salaried

Salary Range: $60-65k per year

The Marketing Coordinator is a critical role at Dae. Reporting directly to the Director of Marketing, this role will support the marketing team’s objectives to grow our awareness and revenue in North America.

Alongside a dedicated, inspired team, you will assist the Director in executing all business deliverables of Sephora NA (across in store, merchandising, dot com, social content, experiential/events, and media & breakthrough activation levers) that bring the playfulness of Dae to life.

The ideal candidate will be a passionate marketing professional who is creative and agile and can multi-task, problem solve and has the ability to execute efficiently, navigating a wide variety of key stakeholders and collaborating with internal cross-functional teams as well as retail partners.

Main focus

• Sephora Trade Marketing Execution (US + Can + Kohls)
• Marketing Promo Calendar 12-18 month
• Sampling, p-page, merchandising, digital, marketing, events, meetings, NPFs
• Team collaboration
• Product Marketing (sell sheets, comp landscapes)

JOB OVERVIEW

Sephora:

• The role of marketing coordinator is to support all marketing efforts that ladder up to the brand’s overall marketing strategy and goals within Sephora US, CAN & Kohls – reporting to the director – to ensure that the brand’s presence is consistent
• Play a key role as a member of the trade marketing team to support and drive the execution of marketing strategies that align with brand objectives, collaborative and supportive of the team and brand’s goals.
• Communicate with Sephora US, CAN & Kohls – always timely, professional and accurately with great attention to detail. Help support and ensure that marketing tactics are executed across all channels (in store, dot com, marketing, education, etc.) accurately and on time; build collaborative relationship with retailer partners in order to achieve brand objectives
• Help support and execute key brand initiatives in store such as events, trainings, and masterclasses by partnering with the education, marketing director, and sales team to ensure all content and assets are aligned with overall marketing messaging priorities and objectives
• Support the trade marketing team in the execution of the Sephora NA sampling plan, collaborating internally with marketing and sales as well as ops to update sampling trackers, tracking COGs and provide clear and accurate information on time to Sephora to execute sample programs
• Manage sampling POs by partnering with sales/ops and Sephora and ensure all POs are processed accurately, and programs are shipped on time
• Help keep the sampling budget tracker up to date, in partnership with director and sales
• Support the trade marketing team by managing the timeline of all merchandising updates, ensuring the brand is staying within Sephora’s timelines. Own maintaining and sending Sephora assortment grids for each update according to Sephora’s timelines. Ensure merchandising decks are up to date at all times with newest updates, graphics, and messaging.
• Manage merchandising budget tracker and ensure it is up to date and accurate at all times, in partnership with director and sales
• Deliver product comps for various needs in a timely manner, adhering to deadlines
• Own filling out new product forms in Sephora’s system, making sure everything is filled out accurately and on time
• Support the marketing team in meeting set ups such as: market meeting set-ups, meeting gratis and swag, and ensuring appropriate attendees are on meeting markers
• Maintain marketing promo calendars for each retailer (US, CAN and Kohls) – ensuring it is up to date and accurate at all times and ensuring all team members are aligned and have visibility to any updates
• Support marketing team by managing sell sheets for newness and ensuring they are accurate and up to date at all times

Product Marketing:

• Support product marketing team by creating new product briefs for each newness launch
• Support brand marketing process by helping maintain 360 launch decks and due dates
• Conduct competitive analysis on market and product trends as needed
• Help support PR efforts by assisting with monthly internal reporting on exposures
• Assist director in monthly marketing recaps across brand, PR, and Sephora exposures
• Support director as needed in areas across PR, media, influencer, and events

QUALIFICATIONS:

• 2-5 years of brand marketing experience in beauty, luxury, fashion
• Be nimble, adaptable, resourceful and forward thinking
• You are extremely organized, able to multi-task and pivot based on ever-changing priorities
• Be an excellent communicator, collaborator, team player and people person
• Able to juggle multiple priorities and wear a lot of hats within our innovative, fast-paced environment
• Adaptable, resourceful and able to multi-task in a fast paced environment
• A positive, can-do attitude
• Detail oriented
• Excellent writing, verbal and presentation skills
• You are a people person, and collaborate well with others.
• You are passionate about beauty: You are eager to learn and absorb all things related to beauty – clean hair, specifically – brand and product strategy. No job is too small or too large.
• Experience working at innovative, fast-paced startups or indie brands is a plus

Dae provides a competitive salary and comprehensive benefits plan. The expected base salary range for this position is $60-65k per year. The exact base salary is dependent on multiple factors including but not limited to; experience, skillset, education, geographic location, training, certifications, and budget. We are a 100% US based remote-first company and we currently have employees in 12 states.

In addition to base salary, Dae Hair offers a competitive benefits package to eligible employees. Some of our benefits include:

• Great paid holiday schedule
• Flexible PTO
• Medical, dental, vision, health care and dependent care flex spending accounts
• 401K retirement savings plans and company match
• Pet insurance
• Paid Family leave
• Discounts on Dae Products
• Beauty Allowance

... and more.

Dae is a clean haircare line based in sunny Arizona infused with nourishing, desert-derived botanicals and dreamlike scents. Every product is intentionally crafted to honor your daely self-care rituals from sunrise to sunset. We hope that Dae plays a special role in your everyday hair routine and allows you to feel the warmth of the desert wherever you are.