We’re partnering with a fast-growing AI startup building a next-generation video creation platform for businesses worldwide.
They’re looking for a Senior Product Marketing Manager to lead how the product is positioned and brought to market globally, with a strong focus on the US and European markets. You’ll sit at the intersection of product, brand, and user experience — translating a complex AI product into something people immediately understand and want to use.
This is a highly hands-on, 0→1 role. Beyond strategy, you’ll be directly shaping content, messaging, and the overall voice and feel of the brand.
What You’ll Be Doing
Own global social & content strategy
- Manage and grow content across YouTube, Instagram, LinkedIn, and X
- YouTube: Create tutorials and use-case driven content that makes the product feel intuitive and powerful
- Instagram: Develop visually compelling short-form content
- LinkedIn: Build narrative through case studies, POVs, and thought leadership
- Identify what resonates with US/EU audiences and scale what works
Drive product storytelling & PLG
- Translate product features into clear, compelling messaging
- Write high-quality, natural English copy for a global audience
- Partner closely with product on launches, positioning, and iteration
- Use user feedback and data to continuously refine messaging and go-to-market approach
Own brand quality and consistency
- Ensure everything shipped externally meets a high bar for quality and consistency
- Partner with design and product teams to build a cohesive visual identity
- Maintain a strong standard for how the brand looks and feels across all touchpoints
What They’re Looking For
- Strong understanding of global audiences (especially US/EU)
- You have a good feel for internet culture, creator ecosystems, and platform dynamics
- Strong creative judgment
- You know what looks and feels premium vs. average
- Bonus if you have experience with video or creative production
- Experience with PLG / SaaS / AI products
- Ideally in B2B SaaS, AI tools, or creator platforms
- Excellent English communication skills
- You can write clearly and naturally for an international audience
- Builder mindset
- Comfortable with ambiguity, fast-paced environments, and figuring things out from scratch
Why This Role
- Early-stage company with strong traction
- Global focus from day one
- Operating at the intersection of AI, content, and creativity
- High ownership and direct impact on brand and growth
www.dadaconsultants.com
Licence Number: 18S9037
EA Registration Number: R23112003
Business Registration Number: 201735941W