D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary

The Revenue Marketing Manager (India) oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs—everything from PR, field and proprietary events to ABM and digital campaigns. The successful candidate will design omnichannel and full funnel marketing plans to improve brand awareness, create demand, build pipeline and drive results.

Reporting to the Senior Director, Revenue Marketing for EMEA and APAC, the Revenue Marketing Manager is laser focused on achieving pipeline generation targets. As an expert marketer with 5-7 years’ experience, you have crafted and executed complex campaigns and are relentless about reporting and communicating results/key learnings.

As the owner of the marketing strategies and rollout for higher education in India, you drive an organization-wide approach to successfully execute on highly collaborative, highly cross-functional marketing programs and campaigns that drive pipeline and revenue.

Your professionalism, together with your organizational and communication skills, are all impeccable, as evidenced by your broad cross-functional knowledge and ability to both work in the weeds as needed as well as communicate and negotiate at an executive level. You thrive in the role of champion for your programs as you effectively build consensus and a unified view of success by fostering strong cross-functional alignment.

How You'll Make An Impact

Project Management: Own and develop purposeful marketing plans
Curate cohesive, multi-channel demand generation programs to build pipeline with a tenacious focus on collaboration and clear communication of the vision, KPIs, timelines, and results
Serve as the hub for cross-functional knowledge management/communication relating to your programs (be the “single source of truth”)
Identify blockers and solve problems getting in the way of success
Communicate on-going progress, issues, risks, and overall performance to all stakeholders
Regional & Campaign Planning:
Partner with functional marketing teams (content, events, performance, etc.) to execute on regional strategy and tactical plans
Develop campaigns tailored to the higher education market in India
Coordinate targeted campaigns that support account-based marketing and selling efforts to drive pipeline.
Develop brand awareness ensuring that D2L is seen as a leader in education transformation, skill development, and technology-driven learning solutions
Establish relationships with media, analysts, industry bodies, and thought leaders to amplify D2L’s brand presence in India.
Track and report on the impact you’re having by supporting the global marketing team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging/engagement resonates
Build and maintain strong partnerships with all functional areas of the company
Represent D2L in higher education forums, events, and industry discussions to highlight expertise in LMS solutions and evolving educational needs

What You'll Bring To The Role

5-7 years of B2B marketing experience in demand generation marketing - SaaS experience preferred but not required
Knowledge of eLearning/education industry is a very strong asset
Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
Results-oriented and data driven mindset to support and make recommendations on programs and tactical outputs
Desire to push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets
Strong collaboration skills that challenge the status quo for a stronger end solution within the Marketing organization
Excellent people skills with the ability to easily build constructive and effective relationships in all areas at D2L and outside the organization
Expert communication skills to distill complex information to others effectively and present succinct, well-balanced information, with clear outcomes
Experience with Salesforce and 6sense (or any ABM platform) preferred but not required
Candidates should be comfortable with approximately 30% travel as part of this role, including conferences, roundtable, and internal team events
Willingness to work non-traditional work hours to collaborate with colleagues in other time zones as needed

Recommended Education

Bachelor’s Degree or Equivalent in Marketing, Communications, Public Relations or other related discipline

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why We're Awesome

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through :

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.