Graphic Designer & Klaviyo Specialist

D’IYANU is seeking a skilled Graphic Designer & Klaviyo Specialist to create visually compelling email designs, website hero banners, and Meta ad creatives while managing and optimizing email and SMS campaigns through Klaviyo and Postscript. The ideal candidate has proven experience in the fashion industry, a strong design portfolio, and expertise in email marketing.

About D'IYANU

D’IYANU (dee-ya-nu) is a ready-to-wear brand offering bold, trendy, African-inspired fashion. Founded in 2014 by Addie Ajayi, our brand is known for its culturally rich designs that empower individuals to confidently dress bold and beautifully.

Key Responsibilities

• Design & Branding: Develop high-quality creative assets for email campaigns, website hero banners, and Meta ads that align with D’IYANU’s brand identity.
• Email & SMS Marketing Management:
• Manage Klaviyo by scheduling emails, monitoring performance, and optimizing templates for both campaigns and automated flows.
• Manage Postscript by scheduling SMS campaigns, tracking performance, and refining messaging strategies.
• Cross-Team Collaboration: Work closely with marketing and creative teams to align email and SMS efforts with promotional strategies.
• Trend & Performance Optimization: Stay updated on design trends and industry best practices to enhance engagement and conversion rates.
• Photo Editing (Preferred): Edit and retouch fashion images to maintain brand consistency and appeal.
• Additional Marketing Support: Assist the marketing team with other initiatives as needed.
• Project Management: Handle multiple design projects simultaneously while meeting deadlines in a fast-paced environment.

Qualifications

✔ 4+ years of professional graphic design experience (required); fashion industry experience is a plus.

✔ 3+ years of experience managing Klaviyo email funnels (required).

✔ Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma.

✔ Experience in email marketing design and image retouching.

✔ Familiarity with Shopify and Meta ad platforms (a plus).

✔ Highly organized, detail-oriented, and self-motivated in a dynamic environment.

✔ Strong communication and time management skills.