Salesforce Marketing Cloud Automation Analyst, Marketing Campaign Development

Marketing Automation Analyst, Marketing Campaign Development

Location: Remote, Preferred working hours: Eastern Time. Central Time candidates are also welcome.

Job Description

We are seeking a Marketing Automation Analyst with strong hands-on experience in Salesforce Marketing Cloud and Salesforce Data Cloud to support the development, automation, and execution of personalized marketing campaigns. This role is highly technical and focused on audience creation, customer journey development, SQL-driven campaign execution, and marketing automation.

Responsibilities

Salesforce Data Cloud

• Build and maintain Data Cloud audiences and calculated insights
• Create audience segmentation for marketing campaigns
• Validate audience counts, attributes, and activation readiness before deployment
• Partner with Marketing Operations, Data Engineering, and MarTech teams to troubleshoot data and audience issues

Salesforce Marketing Cloud

• Configure Data Extensions using Data Cloud audiences
• Develop and maintain SQL queries, automations, and Data Extensions
• Build and support Journey Builder campaigns and automated customer journeys
• Perform comprehensive QA on audience eligibility, personalization logic, and journey functionality
• Monitor campaign performance and troubleshoot automation or data issues

Marketing Operations

• Document campaign configurations, technical specifications, and deployment processes
• Follow governance standards, naming conventions, and change management processes
• Support testing and deployment of new Salesforce Marketing Cloud and Data Cloud capabilities

Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience
• Strong experience with Journey Builder, Automation Studio, Contact Builder, SQL, and Data Extensions
• 2+ years of Salesforce Data Cloud experience or comparable enterprise Customer Data Platform experience
• Strong SQL skills with experience working across large relational datasets
• Experience building customer segments, lifecycle campaigns, and personalized marketing programs
• Understanding of customer identity resolution, audience governance, and data modeling
• Experience troubleshooting complex marketing automation and data integration issues
• Ability to partner with technical and non-technical stakeholders
• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus

Pay Rate

• $77.78 to $80.00/hour

Requisition ID: 2877-1