Growth Marketing Operations

Growth Marketing Ops Contractor

Part time (20 – 25 hours/week)

As a Growth Marketing Ops Contractor, you will play a key role in executing and analyzing marketing campaigns, managing our marketing technology stack, and ensuring data accuracy to help us reach employers and demonstrate how the company is improving employer-led health benefits. This is an exciting part-time opportunity for a data-driven marketer looking to make a significant impact in a fast-paced, mission-oriented company.

Key Responsibilities:

Digital Campaigns

• Maintain B2B campaigns on LinkedIn and Demandbase
• Linkedin - set up CAPI (conversion CRM)
• Launch new campaigns as needed
• Maintain BvA
• SEM campaign research & buildout - our keywords + competitor
• Fix conversion tracking with Google Ads
• Set up programmatic video/Youtube campaigns when ready
• Work with brand team to create updated resource hub for past webinars, events, assets

Marketing Ops - Hubspot

• Audit current instance and make update recommendations
• Assist client marketing with list build & contact cleanup
• Update hubspot/Salesforce field sync
• Update nurture sequence
• Data backfill and process improvements (get rid of old contacts, field consolidation)
• Audit and improve inbound lead flow

Reporting

• Maintain monthly reporting - pipeline influence, CVR lift (retrospective)
• Audit current process and make suggestions on automation
• Evolve field marketing campaign ROI framework
• Identify areas of opportunities for annual retrospective
• Current inbound lead flow

Marketing Ops - GA4 + GTM

• Audit current tracking events on GA4
• Audit Google Tag Manager
• Create dashboard to understand web traffic

Qualifications:

• Fluency with major B2B advertising platforms (e.g., LinkedIn Ads, Google Ads).
• Extensive experience working with HubSpot for marketing automation and CRM activities.
• Technical expertise in Google Analytics (GA4) and Google Tag Manager.

Compensation: $60.00 - $85.00 per hour