ABM & Lifecycle Marketing Manager

We are seeking an experienced contract marketer to lead targeted Account-Based Marketing initiatives for a select group of high-priority enterprise accounts. This role is primarily focused on designing and executing highly personalized 1:1 and 1:few ABM programs that increase engagement with senior stakeholders, support pipeline creation, and accelerate complex deal cycles.

In addition, this role will contribute to lifecycle and email marketing efforts by supporting nurture programs and automated journeys that guide prospects through the funnel.

You will partner closely with Sales, Product Marketing, Content, Campaigns, and regional stakeholders to deliver insight-driven, multi-channel programs. This role reports into the growth marketing organization and is fully remote within the United States.

Responsibilities

Primary: Account-Based Marketing

• Design and execute 1:1 and 1:few ABM programs for strategic enterprise accounts across channels including paid social, email, direct mail, events, executive experiences, and intent-driven outreach.
• Develop personalized messaging frameworks, content assets, and tailored experiences aligned to account priorities and buying committee needs.
• Leverage account-level engagement, behavioral data, and intent signals to trigger timely, relevant campaigns.
• Partner closely with Sales to support executive events, VIP experiences, and bespoke account engagement strategies.
• Collaborate with account teams to build account plans, identify expansion opportunities, and activate targeted programs that open doors and move deals forward.
• Measure and report on ABM performance, including engagement, account coverage, event effectiveness, and pipeline influence; use insights to iterate and improve.
• Work with regional and cross-functional teams to operationalize and scale ABM programs across markets.

Secondary: Lifecycle & Email Marketing

• Support the development and optimization of lifecycle and email nurture programs.
• Assist in building segmented, automated journeys aligned to personas, buying stages, and intent signals.
• Continuously refine messaging, workflows, and reporting to improve engagement and conversion rates.

Required Skills

• 4+ years of experience in B2B SaaS or product-led growth environments, with at least 2 years focused on Account-Based Marketing.
• Hands-on experience with CRM, marketing automation, and intent platforms such as Salesforce, HubSpot, Demandbase, Clay, or similar tools.
• Proven ability to execute multi-channel ABM campaigns in close partnership with Sales and other cross-functional teams.
• Strong written and verbal communication skills, with experience crafting messaging for senior and executive audiences.
• Experience managing campaigns, reporting, and automation within HubSpot and Salesforce.
• Solid understanding of lifecycle marketing, email personalization, and nurture best practices.

Pay Rate

• $50-$54/hour