Online Marketing Manager

We’re a fast-growing company in the online education and certification space who empower coaches and entrepreneurs to build impactful, profitable lives and businesses — without burning out.

We’re looking for an Online Marketing Manager to lead strategy and execution across all marketing channels. This is a key leadership role focused on growing brand visibility, generating qualified leads, and increasing conversions across our digital ecosystem. You’ll be responsible for driving measurable growth, managing campaigns end-to-end, and ensuring all marketing efforts align with business goals.

CORE OUTCOMES:

• Increase brand visibility
• Generate qualified leads
• Convert those leads into happy, paying customers

YOU’LL OWN:

Visibility + Traffic

• Run and optimize paid ad campaigns across channels
• Oversee SEO strategy + social engagement strategy
• Collaborate on content promotion, show production, and influencer/partner initiatives

Lead Generation

• Manage lead gen funnels and create compelling campaigns
• Own targeting, segmentation, messaging, and campaign assets
• Develop strategies for audience growth + engagement

Conversion + Sales

• Manage high-converting landing pages and sales funnels
• Collaborate on irresistible lead magnets, email sequences, and upsell flows
• Drive affiliate programs + partnerships, set revenue targets, and forecast sales

Content Marketing

• Plan and execute multi-channel content strategy
• Repurpose content to drive more traffic + engagement
• Ensure messaging aligns with brand and voice guidelines
• Write (or oversee) compelling, conversion-driven copy

Team + Admin Ops

• Track KPIs, conversion rates, and key growth metrics
• Manage marketing projects (Asana, etc.), contractors, and freelancers
• Lead team meetings, oversee playbooks, and maintain clear processes
• Align with sales + support teams for retention + lifecycle optimization

YOU BRING:

• 4+ years running digital marketing (ideally for online courses or certification brands)
• Experience owning paid media, organic content, email marketing, and funnel strategy
• A strategic mind and executional muscle — you do the thinking and the doing
• A love of systems, process, and clean dashboards
• Familiarity with Kit, SamCart, Meta ads, and industry-standard tools

KPIs YOU’LL DRIVE:

• Conversion rate across sales funnels
• Consistent monthly qualified lead generation
• Quarterly and annual revenue growth targets

TO APPLY:

Tell us the following in whatever format you'd like:

• Why you’re the perfect fit
• A marketing win you’re proud of
• What you’d focus on in your first 30 days

Pay will be determined based on education and experience.

You want freedom, ownership, and the chance to scale something meaningful?

This is it. We're excited to meet you!