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With world-class clients we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we're always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner, G2 and Glassdoor, our clients and employees have let us know what they love about us.
The Senior Regional Marketing Manager is responsible for planning, organizing, and executing a comprehensive regional marketing strategy across the Americas region. This includes direct and partner-led initiatives, integrated campaigns, ABM programs, digital marketing, in-person and virtual events, and webinars. The role works closely with both Marketing and Sales teams to develop programs that drive measurable results—generating new pipeline, accelerating existing opportunities, supporting cross-sell/upsell efforts, and increasing brand visibility—by marketing both to direct customers and partner channels.
WHAT YOU WILL DO:
Regional Marketing Strategy and Execution
Take a hands-on approach in developing and executing the marketing strategy for your region
In partnership with the Senior Director of Global Demand Generation, own the regional marketing plan including optimization and expansion of programs that drive strong ROI
Focus on two core objectives: generate marketing-sourced pipeline and accelerate deal velocity
Collaborate with other regional leaders to scale successful campaigns across Americas region
Own and manage the regional marketing budget
Account-Based Marketing (ABM) Strategy
Drive the adoption and execution of ABM go-to-market strategies in your region
Partner with the Global ABM Manager to educate and enable the regional team on ABM best practices
Collaborate with the DG and ABM teams to identify and track target accounts across the Americas region
Work with DG/ABM team and execute 1: Few campaigns and 1:1 campaign
Data-Driven Insights and Performance Analysis
Understand the market dynamics and business segments that influence the region
Conduct ongoing analysis of marketing performance and key KPIs
Recommend and implement actions to meet or exceed regional marketing goals
Align marketing efforts with revenue targets and conduct gap analysis with corrective planning as needed
Sales Alignment and Collaboration
Serve as the primary marketing contact for regional sales leadership (SDRs, AEs, and Regional VPs)
Build and maintain strong relationships with sales stakeholders
Participate in sales calls and provide regular marketing updates
Lead and facilitate Sales & Marketing meetings to ensure alignment on goals and priorities
Team Leadership and Development
Coach and mentor your direct reports (which can include 1-2 Marketing/Field Specialists)
Conduct regular performance reviews and provide ongoing feedback
Offer clear direction through effective planning, organization, and project management
WHAT YOU SHOULD HAVE: