We’re looking for a Digital Marketing Manager to join our growing marketing team. This role will own the execution of key digital channels – Social media, paid advertising, email marketing, and HubSpot management- while also bringing a data-driven, growth-focused approach to campaign strategy and optimization. The ideal candidate thrives on both the creative and analytical sides of marketing: developing compelling campaigns and then digging into the numbers to continuously improve performance.

Responsibilities:

Social Media

Manage content calendar and day-to-day posting across channels for our core brand and products
Create on-brand and engaging social graphics using Canva to support engagement
Monitor engagement and optimize for reach, follower growth, and conversions

Email Marketing & HubSpot Management

Build and optimize email campaigns, workflows, and nurture programs in HubSpot
Help build and maintain a healthy marketing contacts database and segmentation strategies
Analyze performance metrics (open rates, CTR, conversions, etc.) and refine campaigns to optimize performance

Graphic Content Creation

Develop engaging, on-brand graphics and videos for social media, email, ads, and event promotions
Ensure visual consistency across all digital channels
Collaborate with marketing leadership to ensure graphic content aligns with and evolves alongside the Cyclotron brand

Campaign Optimization & Growth

Track and report on KPIs across channels, delivering actionable insights
Test and experiment with new tactics to improve lead generation and conversion rates
Collaborate with sales and marketing leadership to align campaigns with pipeline goals

Paid Advertising

Plan, launch, and manage paid campaigns across search, display, and social
Monitor budgets, track ROI, and A/B test creative, copy, and targeting strategies

What We’re Looking For

2-4 years of experience leading successful cross-channel campaigns
Strong copywriting skills with the ability to craft compelling social posts, ad copy, and email content that drive engagement and conversions
Proven ability to create engaging, on-brand marketing graphics (experience using Canva a plus); strong eye for design and attention to detail is essential
Deep understanding of communication compliance regulations (GDPR, CAN-SPAM, CCPA, etc.)
Experience with HubSpot (contact management, email automation, workflows, forms, etc.) and Dynamics 365 (CRM)
Ability to conduct thorough market research to identify potential customer segments and target audiences
Strong grasp of marketing analytics for key metrics like conversion rates, lead quality, and cost per lead. Comfort making data-driven decisions to identify areas of improvement
Experience running successful, on-budget paid ad campaigns on search engines, social media platforms, and in industry publications
Ability to work closely with marketing, sales, and technical teams to align lead generation efforts and ensure smooth lead handoff
Highly organized self-starter who can balance multiple projects and deadlines

Additional Notes

A sanitized example of marketing content will be required, representing quality of your written and/or design work. This can be a public blog, ebook/whitepaper, marketing email, or LinkedIn campaign content you have created (non-client-identifiable, and adhering to confidentiality requirements where appropriate).

Cyclotron is an Equal Opportunity Employer. Cyclotron values diversity, equity and inclusion, and aims to practice DE&I in all that we do.

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