Marketing Manager (SEO & Growth)

Company Description

CyberScope, a TAC Security Company, is a trusted leader in blockchain security, specializing in comprehensive protection for Web3 projects. From conducting smart contract audits to providing advanced threat monitoring, CyberScope ensures robust security and compliance. With a commitment to innovation, CyberScope helps businesses navigate the complexities of blockchain technology while preparing for scalable growth. Join us in shaping the future of secure and scalable Web3 solutions.

Role Description

This is a full-time remote role for a Marketing Manager specialising in SEO & Growth. The Marketing Manager will lead strategies to maximize search engine visibility, drive organic traffic, and develop growth initiatives targeting Web3-focused audiences. Responsibilities include overseeing SEO optimisation, executing content marketing campaigns, analysing performance metrics, identifying growth opportunities, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

You will own and execute the full-spectrum SEO strategy, covering technical optimisation,

on-page enhancements, off-page authority building, and content-driven growth

initiatives.

• Conduct comprehensive SEO audits—technical, structural, and content-based—and

translate findings into clear, prioritised roadmaps for implementation.

• Lead advanced keyword research to identify high-impact opportunities across Web3 and

cybersecurity domains, and develop data-driven content roadmaps to capture them.

• Drive measurable improvements in search rankings for competitive, high-intent industry

keywords, ensuring sustainable organic growth.

• Build, manage, and scale backlink acquisition and outreach programs to strengthen

domain authority and overall SEO performance.

• Monitor organic performance metrics, analyse trends, and deliver actionable insights

through regular reporting and optimisation cycles.

• Collaborate closely with content, marketing, product, and cross-functional teams to align

SEO initiatives with broader business and brand goals.

Qualifications

• SEO and SEM expertise, with a strong understanding of search engine algorithms and ranking strategies.
• Experience in Content Marketing, Copywriting, and optimizing content for search engines.
• Skills in Data Analytics, Google Analytics, and SEO tools such as SEMrush or Ahrefs.
• Knowledge of Digital Marketing, Growth Hacking, and customer acquisition strategies.
• Experience managing campaigns to drive traffic and conversions in the Web3 or blockchain space is a plus.
• Strong project management skills with attention to detail and the ability to prioritize tasks effectively.
• Excellent communication and collaboration skills to work across teams and with stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.