Digital Marketing & Cold Call Specialist

About the Role

3C ITS Cybernara is looking for an experienced Digital Marketing & Cold Call Specialist with 3–4 years of hands-on experience in digital marketing, B2B cold calling, lead generation, email campaigns, LinkedIn outreach, market research, and marketing content creation.

This role is suitable for someone who is confident speaking with business prospects, introducing services, identifying potential requirements, and scheduling meetings for the sales or leadership team.

The candidate will also support digital marketing activities such as email campaigns, LinkedIn outreach, website updates, prospect research, campaign coordination, and marketing content.

Key Responsibilities

• Make outbound cold calls to prospective B2B clients and introduce the company’s services.

• Speak with decision-makers such as business owners, IT heads, CISOs, managers, and senior management.

• Understand the prospect’s basic requirements, challenges, and areas of interest.

• Qualify leads based on business requirements, company profile, budget, interest, and decision-making authority.

• Schedule meetings, product discussions, consultations, or follow-up calls for the sales and leadership teams.

• Follow up with prospects through phone calls, emails, WhatsApp, and LinkedIn.

• Maintain professional and consistent communication with potential clients.

• Handle initial objections and clearly explain the value of the company’s services.

• Record call outcomes, prospect responses, follow-up dates, and lead status in campaign trackers or CRM tools.

• Build and manage prospect lists using company-provided tools and online research methods.

• Conduct market research to identify target companies, decision-makers, industry trends, and business opportunities.

• Plan and execute email marketing campaigns for targeted B2B audiences.

• Support LinkedIn marketing activities, including outreach, connection requests, follow-ups, company-page activity, and campaign execution.

• Create and improve cold-call scripts, email templates, LinkedIn messages, follow-ups, and campaign communication.

• Work with the marketing and sales teams to develop outreach campaigns and lead-generation strategies.

• Support website updates, landing pages, service pages, and basic SEO activities using WordPress and Elementor.

• Improve website content layout, page structure, presentation, and user experience where required.

• Create and edit marketing visuals, social media creatives, banners, campaign assets, and presentation graphics.

• Use Canva to create professional marketing designs, social posts, campaign creatives, and brand-aligned content.

• Coordinate with internal teams to understand services, target audiences, campaign objectives, and sales priorities.

• Track call activities, outreach progress, responses, meetings scheduled, and basic campaign performance.

• Suggest improvements in calling scripts, outreach messaging, website pages, content, and campaign execution.

Required Skills

• 3–4 years of experience in digital marketing, cold calling, telecalling, inside sales, business development, lead generation, or B2B outreach.

• Practical experience in making outbound cold calls to business prospects.

• Strong verbal communication and active-listening skills.

• Confidence in speaking with senior professionals and business decision-makers.

• Ability to introduce services clearly and professionally over the phone.

• Experience in lead qualification, appointment setting, and follow-up communication.

• Practical experience with email marketing and LinkedIn outreach.

• Experience in market research, prospect research, and lead-list building.

• Strong written communication skills for emails, LinkedIn messages, and marketing content.

• Ability to handle objections and maintain professional conversations.

• Comfortable using CRM systems, spreadsheets, campaign trackers, and research tools.

• Working knowledge of WordPress and Elementor.

• Basic understanding of website content structure, landing pages, and design flow.

• Hands-on experience with Canva or similar design tools.

• Ability to manage multiple campaigns, calls, follow-ups, and marketing tasks independently.

• Good command of English and Hindi.

Good to Have

• Experience in B2B cold calling and appointment generation.

• Experience working with IT services, cybersecurity, SaaS, technology, consulting, or service-based companies.

• Understanding of cybersecurity, IT infrastructure, cloud services, managed services, or compliance solutions.

• Experience using CRM or lead-management tools.

• Experience in B2B lead generation and sales-support activities.

• Understanding of SEO basics and website content optimization.

• Ability to write short-form marketing copy for posts, emails, landing pages, brochures, and outreach campaigns.

• Basic understanding of campaign analytics, reporting, conversion tracking, and sales funnels.

• Experience coordinating with sales teams, designers, developers, and leadership teams.

Ideal Candidate

The ideal candidate should be confident, proactive, target-oriented, research-focused, and comfortable communicating with new business prospects.

We are looking for someone who can confidently make cold calls, start professional conversations, understand client requirements, qualify opportunities, and schedule meaningful meetings.

The candidate should also be able to support digital marketing activities and contribute ideas for improving outreach, lead generation, website pages, campaign messaging, and overall marketing execution.

Role Details

Experience Required: 3–4 Years

Role Type: Full-time

Location: Remote