Product Marketing Manager

Job Title: Product Marketing Manager – Cybersecurity Startup

Location: United States (Remote)

Must have worked with security STARTUPS or worked in CYBER

Job Description:

We are looking for a strategic and results-driven Product Marketing Manager to join our clients growing cybersecurity startup. In this role, you will be responsible for defining and executing go-to-market strategies, crafting compelling messaging, and driving product positioning to accelerate adoption and growth of our clients cybersecurity solutions. The ideal candidate will have experience in product marketing, a deep understanding of the cybersecurity landscape, and the ability to collaborate cross-functionally to deliver high-impact campaigns.

Key Responsibilities:

• Go-to-Market Strategy: Lead the development and execution of go-to-market plans for new product launches and feature updates, ensuring alignment with business objectives and market needs.
• Messaging & Positioning: Create clear, compelling, and differentiated product messaging and positioning that resonates with target audiences, including IT and security professionals.
• Content Creation: Develop high-quality marketing content (e.g., case studies, whitepapers, blog posts, webinars) to educate and engage prospects, customers, and partners.
• Competitive Analysis: Monitor and analyze competitor offerings, market trends, and customer feedback to refine product positioning and inform product development.
• Sales Enablement: Equip sales teams with the necessary tools, resources, and training to effectively communicate the value of our clients products and close deals.
• Customer Insights: Gather customer feedback and work closely with product, sales, and customer success teams to ensure products meet customer needs and solve key pain points.
• Campaign Execution: Collaborate with the marketing team to design and execute targeted campaigns that drive lead generation, customer engagement, and product adoption.

Qualifications:

• 3+ years of experience in product marketing, preferably in the cybersecurity or SaaS industry.
• Must have worked with security STARTUPS or worked in CYBER
• Strong understanding of the cybersecurity market, trends, and challenges faced by businesses.
• Proven ability to develop and execute go-to-market strategies for B2B tech products.
• Excellent communication skills, both written and verbal, with the ability to craft clear and persuasive messaging.
• Experience working cross-functionally with sales, product, and customer success teams.
• Analytical mindset with the ability to use data and insights to drive decisions and optimize campaigns.
• Experience with marketing tools (e.g., HubSpot, Marketo, Google Analytics) and CRM platforms (e.g., Salesforce).

Preferred:

• Experience working in a high-growth startup environment.
• Technical aptitude and a basic understanding of cybersecurity solutions.

Why Join?

• Be part of an innovative, fast-paced cybersecurity startup with a strong market presence.
• Work remotely with a collaborative and dynamic team.
• Opportunity to make a significant impact on product positioning and growth.
• Competitive salary and performance-based incentives.

If you're a strategic thinker with a passion for cybersecurity and product marketing, we'd love to have you help shape the future of our clients solutions!

If you are successful with your application, one of our consultants will reach out.