Regional Marketing Manager — Public Sector

Company Description

About CyberArk:

CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

Job Description

At CyberArk, we’re on a mission to help organizations stay ahead of ever-evolving threats. As a Regional Marketing Manager, Public Sector, you will be at the forefront of this journey— leading Federal and SLED demand generation efforts, building powerful GTM programs, and being a trusted partner to sales, SDRs and the channel to build strong, qualified pipeline.

Reporting to the Senior Director of Americas (AMS) Field Marketing, you’ll thrive in this role if you’re a strategic revenue marketer with a passion for driving high-impact programs. The ideal candidate is deeply experienced in public sector field, channel, or partner marketing, fuses strong attention to detail with creativity. You also enjoy working cross-functionally with global marketing teams to deliver compelling activities and messaging along the customer journey within high-propensity customer cohorts that you identify.

Join our Global Field Marketing team and be part of not just protecting the digital world—but revolutionizing it. If you’re ready to push boundaries and take field marketing to the next level, we want to hear from you.

What you will do:

• Plan, design, and execute compelling revenue and pipeline acceleration marketing programs for Fed, Civ, DoD, and SLED across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
• Work closely with our solutions, channel, and business development teams to jointly go-to-market with compelling sales enablement and marketing activities.
• Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Public Sector and its sub-industries.
• Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
• Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
• Partner with Industry Marketing and Public Sector experts internally on targeted programs spanning programmatic and high-touch, high-customization components to drive increased ASPs and win rates at top accounts.
• Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

Qualifications

• 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing in public sector (may be Fed or SLED).
• 5+ years of experience running omni-channel marketing programs with accountability to pipeline goals.
• emonstrated ability of developing marketing strategy and programs with the channel (VARs, MSPs, distis, etc) or technology partners (ISVs, cloud providers, etc).
• Experience developing and executing account-based marketing strategies, preferably in the information security space.
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication a must.
• Ability to travel, averaging 20% of time.

Additional Information

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $108,000 – $150,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.