CWTCH CPG is a fast-growing, dynamic brand launchpad working with both established brands and early-stage companies in the health and wellness industry. We specialize in viral content, having organically gained over 500 million views on our innovative supplement delivery formats like gummies and tinctures across our brands. Our marketing is driven by cutting-edge direct response strategies across platforms like Meta and TikTok, enabling us to connect deeply with our audience. Backed by a lean, agile team, we are passionate about innovation, customer education, and crafting highly engaging experiences that inspire and empower our customers.

Job Overview:

We are seeking an Email and SMS Marketing Manager to drive growth through our customer relationship management (CRM) platforms. This role requires a growth-focused marketer who is proficient in direct response copywriting, managing large-scale email and SMS lists, and leveraging platforms like Klaviyo and Postscript. You’ll be an integral part of our team, directly impacting customer retention, revenue growth, and lifetime value through strategic campaigns and customer journey optimization.

Key Responsibilities:

Email and SMS Campaign Management:

Create, execute, and optimize email and SMS campaigns to maximize open rates, click-through rates, and conversions.
Manage segmentation and targeting strategies to deliver personalized content.

CRM Management:

Maintain and grow a database of hundreds of thousands of email subscribers and phone numbers.
Ensure data cleanliness and compliance with privacy regulations like GDPR and TCPA.

Direct Response Copywriting:

Write compelling, high-converting copy tailored to our audience and brand voice.
Develop A/B testing frameworks to optimize subject lines, messaging, and creative elements.

Platform Expertise:

Leverage Klaviyo and Postscript to build, automate, and analyze customer journeys.
Implement and refine workflows, including abandoned cart sequences, win-back campaigns, and upsell flows.

Data-Driven Growth:

Monitor and report on campaign performance, identifying opportunities for optimization and scaling.
Collaborate with the broader team to align messaging across channels and ensure consistency.

Collaboration and Innovation:

Work closely with our lean, fast-moving team to integrate email and SMS marketing with broader growth initiatives.
Bring fresh ideas to improve customer retention and maximize customer lifetime value.

Qualifications:

Experience: 3+ years in email and SMS marketing with a proven track record in direct-to-consumer (DTC) businesses.
Copywriting Skills: Strong proficiency in direct response copywriting, with examples of high-performing campaigns.
Platform Expertise: Advanced knowledge of Klaviyo and Postscript, including segmentation, automations, and analytics.
CRM Background: Experience managing and growing large customer databases (100k+ subscribers).
Growth Mindset: A strong focus on metrics, testing, and scaling.
Team Fit: Comfortable working in a small, dynamic, and rapidly growing team environment.
Technical Skills: Familiarity with email deliverability best practices, compliance regulations, and integration setups.

What We Offer:

Competitive salary with performance-based bonuses.
Comprehensive health benefits
Opportunity to shape the future of a high-growth company in the health and wellness space.
A collaborative, innovative, and entrepreneurial work environment.
Flexible remote work structure.

If you’re a results-oriented marketer who thrives in a fast-paced environment and loves crafting strategies that drive growth, we’d love to hear from you.

How to Apply:

Submit your resume, portfolio, and a brief explanation of a recent email or SMS campaign you managed that drove exceptional results.

CWTCH CPG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.