Hiring is the single most important responsibility we have as a business. To ensure we are meeting our standards as a company, we have an intensive process to ensure we find the most aligned individuals to join our team. By entering into this partnership, you are making a decision that impacts our brand, our impact, and your own life. To succeed in your role, you must reciprocate this level of responsibility by living into our core values as a company, committing yourself to continuous growth, and showing up authentically.

Introduction

CURED Nutrition is the alternative medicine and supplement brand of the future. We incorporate traditional herbal practices into our modern-day formulations to create the most forward-thinking supplements on the market. Our focus is on supporting individuals in stressing less and living more. To fulfill our mission as a company, we have created a line of products that are effective, enjoyable, and highly trusted.

Our mission is to change the narrative around cannabis and mushrooms, as well as complementary ingredients and modalities. The state of mental and physical health is one of crisis, and we believe the resolution involves returning to our true nature. Plants play a significant role in this.

As a company, we believe in the inherent power of nature and take responsibility for showing up in service for those who are seeking alternative options.

Role Overview

We're looking for a Director of Growth Marketing to lead our customer acquisition and retention strategies. This is a critical leadership role that will drive significant revenue growth by optimizing our paid acquisition channels and expanding our reach through new opportunities. The ideal candidate is a data-driven leader with a proven track record of scaling marketing efforts and a deep understanding of the full customer lifecycle.

Key Responsibilities

1. Growth Strategy and Leadership

Develop and execute a comprehensive growth strategy to acquire new customers and scale revenue across all paid acquisition channels.
Utilize full-funnel performance data to identify optimization opportunities and refine strategies with a test-and-learn mindset.
Lead the growth marketing team and manage our external agency relationship, ensuring alignment on key performance indicators (KPIs) and goals.
Work cross functionally with all company departments to implement high converting campaigns and strategic offers in order to hit monthly revenue targets.
Stay ahead of industry trends and identify new channels, tools, and partnerships that can drive scalable growth.

2. Paid Media Management

Oversee the day-to-day management of paid media campaigns on platforms such as Meta, Google and others.
Manage advertising budgets and bidding strategies to maximize return on ad spend (ROAS) and maintain efficient customer acquisition costs (CAC).
Collaborate with creative teams to produce high-performing content, including UGC, that is optimized for specific channels.

3. Lifecycle Marketing

Analyze customer lifetime value (LTV) trends to inform and optimize email and SMS marketing campaigns that drive engagement and retention.
Provide strategic recommendations for customer segmentation, personalization, and automation workflows.
Collaborate with the lifecycle marketing manager to define key metrics and optimize deliverability, open rates, click-through rates (CTR), and conversion rates.

4. Conversion Rate Optimization (CRO) and Analytics

Partner with the e-commerce team to develop and execute website optimization strategies that improve user experience and conversion rates.
Collaborate with developers and designers to implement and A/B test site updates.
Monitor performance data to lower acquisition costs and increase average order value (AOV).
Work with the data and analytics team to maintain marketing dashboards that provide clear attribution and actionable insights across all channels.
Conduct quarterly performance reviews and recommend optimization strategies based on data analysis.

5. Partnerships and Affiliate Marketing

Align with influencer and affiliate teams to support revenue goals and develop lead generation campaigns.
Collaborate with the partnerships team to create high-converting creatives and manage account utilization for whitelisting ads.
Analyze lead quality and conversion trends to improve the effectiveness of affiliate partnerships and paid advertising collaborations.

Qualifications and Experience

5+ years of experience managing digital performance marketing channels, with at least 3 years in a leadership role.
Proven track record of developing and executing successful growth strategies across paid media, email/SMS marketing, and CRO.
Deep proficiency in key platforms, including Meta Ads Manager and Google Ads.
Strong analytical skills with the ability to interpret data, identify trends, and make quick, data-driven decisions.
Exceptional communication and negotiation skills, with the ability to effectively brief creative teams and manage agency relationships.
Proficiency in relevant tools, including:
Paid Media: Hyros, Meta Ads, Google Ads
Email: Klaviyo
CMS: Shopify
Analytics: Google Analytics (UA + GA4), Google Tag Manager
A/B Testing: Replo or similar platforms
Familiarity with FDA/FTC advertising compliance and an eye for high-converting user-generated content (UGC) and creatives.

Key Performance Indicators (KPIs)

New Customer Acquisitions
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Average Order Value (AOV)
Customer Lifetime Value (LTV)
Total Revenue and Profitability

Our Culture

The environment at CURED is one dedicated to forward progress and the evolution of true health and well-being. Think of your commitment to CURED as a journey that requires continuous self-development. A willingness to prioritize internal and external growth and impact is pivotal for our successful mission as a company and an initiative.

Our CORE VALUES are the operating principles we utilize to run our business, day in and day out. Your understanding and alignment with the following values is non-negotiable at all times; whether you are in the office, online, or in the walls of your own home.

Our core values are: Responsibility, Service and Nature