Product Marketing Manager

Product Marketing Manager

About Cumulus

Cumulus is a Quality Execution System (QES) that ensures critical construction and maintenance activities are done right the first time, every time. By integrating AI-powered workflows and connected IoT devices, the Cumulus QES improves the productivity and quality of critical work, such as bolt tightening, welding, and pressure testing.

To date, Cumulus has been used to manage over 15,000,000 work completions across industries such as energy, construction, manufacturing, semiconductors, data centers, transportation, chemicals, renewables, and more. In addition to improving safety and sustainability, our technology also has been proven to reduce costs for quality control and data review by over 60%.

Cumulus’s transformative technology has been widely recognized in the industry, including the following awards and honors:

• 2023 BuiltWorlds Americas Summit Demo Day Winner for Cumulus AI
• 2022 BuiltWorlds Maverick Awards winner for Cumulus CEO Matthew Kleiman
• 2021 BuiltWorlds Smart Jobsites 50 Leader List
• 2020 IoT Breakthrough “IoT Startup of the Year” award
• 2019 CNBC Upstart 100 list

Cumulus is headquartered in Auburndale, Massachusetts, with additional offices in Houston, Texas, and Kuala Lumpur, Malaysia, and serves customers across the globe.

About the Role

The Product Marketing Manager helps Product understand customer needs, communicate developments effectively, and measure whether new capabilities are being adopted and delivering value.

This is a product-facing role rather than a demand generation role. You will sit on the Product team, reporting to the VP of Product, and work alongside our Product Owners. As the first dedicated product marketing hire at Cumulus, you will build this function rather than inherit it.  This is a full-time position, working a hybrid schedule based out of our Houston, TX office.

Responsibilities

• Own communication of upcoming and recently released product capabilities across the organization, producing release notes, feature overviews, and one-pagers that explain capabilities in terms of customer outcomes rather than features.
• Establish a repeatable cadence for product communications so releases are consistently understood by Sales, Customer Success, Professional Services, and Marketing — not just shipped.
• Conduct customer research through interviews, surveys, and structured feedback collection.
• Identify recurring customer needs and themes, and translate findings into actionable insights for Product.
• Maintain a structured, searchable repository of customer feedback, requests, and testimonials.
• Own the end-to-end development of customer case studies as a core, ongoing deliverable of this role — identifying candidates, securing customer participation, conducting interviews, quantifying outcomes, and publishing the finished piece.
• Build and maintain a library of customer proof points and testimonials organized by capability, industry, and buyer, so the right evidence is available when it is needed.
• Coordinate product launches and customer communications around new capabilities across Product, Marketing, Sales, Customer Success, and Professional Services.
• Measure feature adoption before and after launch to validate impact, report outcomes to Product leadership, and recommend action where uptake falls short.
• Partner with the Product Education Manager on release guides, user resources, and adoption materials to ensure consistent messaging.
• Support planning and execution of Customer Advisory Board meetings, and synthesize CAB feedback into actionable product recommendations.
• Monitor competitive positioning and market trends where they inform product direction.

About You

You are curious about how work actually gets done in the field, and you would rather spend an afternoon on a job site or on a customer call than in a slide deck. You write clearly and quickly, and you can take a complex technical capability and explain why it matters to a quality manager, a project executive, and a field crew — in three different ways. You are comfortable being measured on outcomes like adoption and published case studies, not just deliverables produced. You are self-directed, you build systems rather than one-off artifacts, and you are energized by the prospect of standing up a function from scratch in a growing company.

Qualifications Required

• Bachelor’s degree in marketing, business, communications, engineering, or a related field, or equivalent professional experience.
• 5+ years of experience in product marketing, product management, product operations, or a closely related role.
• Demonstrated experience conducting customer interviews and translating what you heard into recommendations that influenced a product or a message.
• A portfolio of written work — case studies, release communications, product one-pagers, or similar — that you personally authored.
• Experience coordinating product launches across multiple internal teams.
• Excellent written and verbal communication skills, with the ability to translate technical capability into business value.
• Highly organized and self-motivated, with the ability to run multiple programs concurrently with limited direction.
• Willingness to travel occasionally to customer sites, industry events, and our Massachusetts headquarters (approximately 10–20%).

Preferred

• Background in construction technology, industrial software, field service software, manufacturing, or enterprise SaaS serving frontline workforces.
• Experience developing training, certification, or customer enablement content.
• Comfort working with product usage and adoption data to measure impact, using tools like PostHog, Pendo, Amplitude, or Mixpanel.

Work Arrangement

This is a hybrid role based out of our Houston, Texas office. The Houston location places you in daily proximity to our Professional Services team, giving you direct access to live deployments, customer training sessions, and the recurring questions our customers actually ask. You will report to the VP of Product and work closely with Product Owners, Marketing, Sales, and Customer Success.

Benefits

• Competitive salaries and performance-based bonuses.
• Participation in our equity incentive plan.
• Unlimited paid time off.
• Health and dental insurance.
• Retirement benefits account.