Senior Social Media Manager

Our client is a sports technology company focused on building the best products and training solutions for endurance athletes. Their mission is to provide consumers all over the world with the hardware and software tools they need to get closer to the sports they love. They put their consumer at the forefront of everything and are relentless in terms of regularly providing meaningful value, whether that's through the products, regular software updates or the stories told. The Senior Social Media Manager will be responsible for shaping and driving the companies global social media strategy, working across product launches, brand campaigns, educational content, community engagement, and athlete storytelling. You will own the day to day social calendar, manage the highly engaged communities, and serve as a central coordinator across product, design, video, and regional marketing teams. This is both a strategic and operational role—you will be responsible for planning and briefing content needs, while also rolling up your sleeves to execute posts, monitor performance, and actively engage with communities. Beyond inspiration, an important part of this role is developing educational content that helps athletes understand how the companies products support their training and performance goals. With support from leaders across the organization, you will play a pivotal role in defining how the company shows up across social platforms and how they connect with consumers worldwide. Your work will not only build brand loyalty but ensure the company stands apart in a competitive industry by delivering authentic, timely, and engaging social content.

The Role:

• Full-time remote role based in Front Range Colorado (Boulder/Denver area)

• Sits at the heart of the Brand Marketing team, defining what the company sounds, looks and feels like on social.

• Own the global social media calendar across Instagram, Strava, Facebook, LinkedIn, Reddit, TikTok and more.

• Balance strategy and execution: plan campaigns, brief creative needs, and also manage posting, engagement, and performance tracking.

• Develop and execute product launch strategies on social, coordinating closely with product education, design, and video teams.

• Lead the development of both inspirational and educational content to help athletes understand how the company products enable them to reach their goals.

• Act as an “air traffic controller” for regional marketing teams and the business at large to ensure global alignment, consistency, and timeliness across social media accounts globally.

• Foster and manage our vibrant and highly engaged communities, building authentic relationships with athletes, fans, and partners.

• Manage, mentor, and support a Community Manager to ensure day-to-day execution, responsiveness and growth goals.

• Monitor social trends, competitor activity, and platform updates to ensure the brand stays ahead.

• Maintain the highest level of attention to detail across copy, creative, scheduling, and deadlines.

• Stay immersed in endurance sports culture—running, cycling, climbing, skiing, etc—to ensure authenticity and relevance.

• Understand and internalize the professional racing calendar across the endurance sports landscape to ensure the companies voice reflects the athletes and communities we aim to serve.

The Candidate:

• 4+ years of professional experience in social media management for consumer or sports brands. • Comfortable with flexible hours, recognizing that social media is always on — key moments like major events, product launches, or global campaigns may occasionally require early starts or late finishes.

• Demonstrated success in scaling, nurturing and managing large, active communities across multiple platforms.

• Experienced people manager with the ability to coach and lead team members that both report directly or work cross-functionally.

• Exceptional copywriting skills with a sharp eye for detail and tone.

• Highly organized, deadline-driven, and able to juggle multiple projects at once.

• Strong collaborator with cross-functional teams, from design to product to support to regional marketing.

• Passionate about the intersection of endurance sports and technology, ideally with personal experience in trail running, skiing, running, cycling, or climbing.

• Deep understanding of the endurance sports and pro racing landscape. • Strategic thinker who can also execute with precision