Cultura Technologies is on the lookout for a passionate and creative Marketing Specialist to drive our cross-channel M&A Marketing tactics, including content and event production to enhance the world’s most important industry, Agri-Food.

Job Description

The Role: Turning Vision into Action

As a Marketing Specialist at Cultura Technologies – you're a strategist who transforms tactics into captivating brand experiences. Your mission? To elevate our brand story through cutting-edge digital B2B marketing techniques and interesting Agri-Food focused content. You'll be the driving force behind our thought leadership and brand awareness, with a performance-driven mindset, KPI focus, and out-of-the-box creativity.

What Sets You Apart: The Ideal Candidate

Your familiarity with Salesforce and B2B tech marketing strategies will be your superpowers. You're eager to expand your horizons and become an all-encompassing marketing pro with a knack for crafting compelling content and executing across multiple channels including social, email, SEO/SEM, website, and events.

Your technical savvy is matched only by your creativity and story-telling abilities. You're the kind of person who spots opportunities where others don't. In this role, you'll enjoy the freedom to innovate, the flexibility to shine, and the autonomy to excel. Your motivation isn't just about doing well – it's about doing extraordinarily, collaborating with the team to shape the future of the Agri-Food industry.

Your Qualifications: The Secret Ingredients

2-5 years in cross-channel B2B Tech Marketing
Social/SEO/Wordpress wizardry and content planning finesse
Event management mastery
Passion for the Agriculture or Food industry
Salesforce, Marketo, or comparable CRM and MAP tools

Your Impact: Responsibilities

Content Conductor

Craft a content & media strategy that amplifies brand awareness in the Agri-Food market.
Unearth captivating stories through interviews, articles, and research papers.
Master the art of SEO analysis for strategic content planning.
Take the reins of our social media presence (primarily LinkedIn.)
Wave your communication wand to adapt content across multiple channels.
Ensure BD communications are aligned with Cultura's brand values and messaging.
Keep our content calendar vibrant with key dates and industry stories.
Weave magic into B2B cross-channel campaigns with your compelling copy.

Event Maestro

Craft a clear and strategic industry & Cultura-owned event strategy, in partnership with our business unit leaders
Drive speaking and sponsorship opportunities, showcasing our presence at industry events at a global scale
Events seamlessly come together with your magic touch – weather it be an industry tradeshow /conference, leadership roadshow or a Cultura owned prospecting event

Digital Prodigy

Assist in bringing remarketing and paid ads to life through LinkedIn & Google.
Work with agencies to keep our website fresh and cutting edge through our digital magazine and account specific landing pages
Keep the Cultura brand top of mind through SEO and intent tactics

Analytics Aficionado

Dive into weekly analytics (GA4, Marketo, SFDC) to uncover trends and growth opportunities.
Let KPIs be your guiding stars as you curate content and plan campaigns.
Track Marketing attribution to report on mROI across channels

The Cherry on Top: Nice To Have